India Online Test Preparation Market Overview, 2020-2024

The report presents the thorough analysis of online Test Preparation Market of India. Nowadays, the Education of India is improving day by day, which reflected the high competition between the people for getting the best education for higher studies or a secure job. So many competitive exams are conducted every year in India for higher studies or job-related. People are more looking to find a convenient way to prepare for these exams without disturbing their routine life. There is a huge demand for the online test preparation platform which provides the learning in their convenient time and place. Therefore, Online Test Preparation Market is growing with a CAGR of 39% for forecasted Periods in value terms. Government and Civil Services exam preparation are dominating the market with more than 50% share combined from the total online test preparation market.

Market Developments:

The Test Preparation market is segmented based on exam type, which are government Service, civil Services, banking, engineering, medical, GMAT/MBA and other national & state government exam. Also, the report covers the tier wise test preferences chosen by the user. So the brands focused on course offerings for a particular Tier. Students are driven by instantaneous results and flexibility whereas professionals are driven by convenience factors therefor in device preferences mobile/ tablet are hold approx 60% in value share. Course fees of the competitive exam are to low compare to other courses, therefor generally users are preferred to pay their fees in onetime payment. As the working people are also prepared for various exams, digital payment is a high contribution in payment mode. Now, the brand is more targets to provide a free mock test to attract the user. The growth factor for this market is users learn from the best faculties all over the nation. Especially, beneficial to students staying in rural areas that they can have only one or two educational facilities, which most of the time offer a limited course and program options for students.

Major Companies:

• Grade Stack Learning Private Limited. - Gradeup
• Test Book Edu Solutions Private Limited - Test Book
• Neostencil India Private Limited - Neostencil
• Olive Board Comptech Private Limited - Olive board
• Ankalan Web Solutions Private Limited - Top Rankers
• Edukriti Learning Solutions Private Limited - Careers360

Considered in this report:

• India Demographics Summary
• India Education Overview
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Historical Year: FY 2014-15 to FY 2017-18
• Forecast Year: FY 2023-24

Aspects covered in the report:

• India Education Overview
• India Online Test Preparation (Value, Volume), with analyzed historical and forecasted.
• Exam/Test wise segmentation of courses
• Device preferences for Online test Preparation Learning
• Detailed analysis of payment mode and payment period
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top-performing companies
• Market recommendations

Segments Covered in the report:

By Exam/Test wise Segment

• Government Service
• Civil Services
• Banking
• Engineering
• Medical
• GMAT/MBA

By Device Preferences

• Mobile/Tablet
• Desktop/ Laptop

By Payment Period

• One-time payment
• Instalment

By Payment Mode

• Cash/ cheque
• Digital

The approach of the report:

The information contained in the report are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third-party sources, various press releases, government-generated reports, data from government databases, company annual reports and listing down the major companies present into the market. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future yeary.