India Liquid Household Cleaning Market Overview, 2022-28

The report titled India Liquid Household Cleaning Market Overview, 2027-28 gives the comprehensive research on the market of liquid cleaners in India. Indian consumers are now becoming more hygiene conscious and seeking better and more innovative products for their homes. Demand for cleaning product continues to grow due to consumer alertness concerning the importance of hygiene and the spread of infectious diseases. There has been growing transformation among the consumer from the traditionally preferred acid and phenyl to the branded liquid cleaner products in order to maintain good sanitation at home. This report provides an understanding of complete liquid cleaners market of India along with the historical and forecasted values of each segment and sub segment, brands and details of top performing companies.

Liquid household products have its huge presence in the household segment weather it is toilet cleaners, utensil cleaners or surface cleaners. These cleaning products dominate each cleaning segments of our house and the market has grown at a significant CAGR of above 20% in the historically till the year 2021-22. Liquid cleaners are considered to be the perfect substitute for cleaning toilets and have become extremely popularity in the last decade. The main reason for such high presence of liquid cleaners in the market is because of its availability across the country weather it is rural or urban region. Liquid toilet cleaners have been the pick of the choice for the consumers and have been dominating the segment of the market. Whereas consumers has been observed switching from bar utensil cleaners to liquid utensil cleaners due its ability to provide a better result without any wastage. Surface cleaning segment of the market is segmented to floor cleaners, specialized cleaners and multi-purpose cleaners. Floor cleaners play a prominent part where along with the use of specialized cleaners that cleans variety of items such as furniture, electronic appliances, kitchen appliances etc. Apart from the above given to set of segments multi-purpose products making rapid movement in to the market with its ability to perform various tasks with ease.

Major companies and their brands

Number of brands is present in the highly prevalent liquid cleaners market some of these brands are Harpic, Vim, Pril, Sanifresh, Colin, Domex, Xpert etc. The major companies included in this market are

• Reckitt Benckiser (India) Ltd - Lizol, Colin, Harpic, Dettol
• Hindustan Unilever Limited - Vim, Cif
• Dabur India Limited - Dazzle , Sanifresh
• SC Johnson Products Pvt. Ltd - Mr. Muscle
• Jyothy Laboratories Limited - Pril, Exo
• Safechem industries Pvt Ltd - Sparkle, Skrubble

Considered in this report

• Geography: India
• Base year: FY 2021-22
• Estimated year: FY 2022-23
• Forecast year: FY 2027-28

Aspects covered in the report

• India liquid cleaning market, with analysed historical and forecasted value.
• Product price & variant analyses of each segment
• Profiles of top performing companies

Segments covered in the report

• Liquid utensil cleaners
• Liquid toilet cleaners
• Liquid surface cleaners
• Floor surface cleaner
• Specialized Surface cleaner
• Multi-Purpose surface cleaner

Approach of the report

The information contained in the report is obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to Liquid cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.