Asia Pacific Baby & Adult Diaper Market Outlook, 2027

Adult, or grown-up, diapers are commonly used by elderly individuals experiencing conditions such as dementia, extreme bowel looseness, versatility debilitation, and incontinence. There are various types of styles of adult diapers available in the market, based on the hip, waist, and leg cuff sizes, which help achieve a fair degree of a custom fit. The adult diapers are commonly used by elderly individuals experiencing conditions such as dementia, extreme bowel looseness, versatility debilitation, and incontinence. The increasing prevalence of incontinence and growing percentage of old populace are the major factors propelling the demand for adult diapers. Interminable infections, portability impedance, physical incapacities, dementia, and ailments related to mature age need to use older consideration items, including sterile diapers and napkins. Hospitals, nursing homes, and other healthcare institutions generate significant demand for adult diapers. Global efforts to improve the living standards and the well-being of the aging population have given rise to the elderly care industry, which is supporting the market for adult diapers.

According to the report, Asia-Pacific Baby & Adult Diaper Market Outlook, 2027, the market stood around USD 30 Billion in 2021 which is anticipated to grow with more than 7% CAGR for 2022-2027. Asia-Pacific is the major market producing baby diapers. An increase in the demand for baby diapers due to increased birth rates and higher disposable incomes and increasing awareness among the population about hygiene in Asia-Pacific, especially in India and China, are likely to increase the demand for superabsorbent polymers. Increasing investments in the development of bio-based superabsorbent polymers are projected to create opportunities to the market in the coming years. Disposable baby diapers increased in popularity with the introduction of superabsorbent polymers. Super absorbent polymers are used in baby diapers due to their ability to absorb liquids and keep them trapped, even under pressure.

China holds the largest share of the Asia Pacific diapers market. In Asia, where there are low acceptance and use for dispensable child diapers, feminine hygiene items, and grown-up incontinence care items, the organizations extending their product portfolio to get ready for additional development sought after. The continued and high-paced development of China has been among the factors contributing to the extending reach and growing adoption of grown-up diapers in this country. Rising focus on individual cleanliness, and growing interest in feminine hygiene products and expendable diapers, supported by rising disposable incomes, are other factors contributing to the growth of adult diapers market in this country. The growing elderly population in developing economies is probably going to help expanded interest for grown-up incontinence care items. Similarly, the country also reports the rising incidence of incontinence which is expected to drive demand for adult diapers in region during forecast period.

People, nowadays, are less hesitant about discussing health issues such as hyper tonicity of bladder and incontinence. The gradual decrease in stigma and taboo associated with discussing these issues, as well as using products that help manage the same, has led to wider acceptance of adult diaper products. To increase the acceptance of adult diapers, various manufacturers are engaging customers through consumer education programs and promotional campaigns in a bid to dignify the use of adult diapers. Manufacturers have particularly been interested in developing products for managing incontinence in women who are at a risk of suffering from bladder weakness post childbirth. The rising acceptance of adult diapers among the female population is attributed to the marketing of adult diapers as feminine and discreet. To captivate the attention of buyers, many shopping malls are placing adult diapers in personal care aisle with products such as menstrual pads, perfumes, and deodorants. With the currently increasing acceptance for adult diapers among individuals suffering from disabilities, incontinence, and prostate disorders, the adult diaper manufacturers are likely to find lucrative business opportunities during the forecast period. Moreover, the high acceptance of these products among the burgeoning educated class, who are aware of personal care hygiene products, has led to significant growth of the market.

Asia Pacific comprises of many developed and developing economies. It is the combination of countries having higher birth rates with low disposable income. All these have experienced the diaper market growth in one or the other countries. Where the developed countries are aware of the baby hygiene, the government of the developing countries are constantly encouraging to give up the traditional practices and start using the diapers. Some countries still face the stigmas of adult incontinence. In these regions, the brands have launched campaigns to overcome the taboo. All these efforts have increased the demand for diapers. However, high raw material cost and availability of raw material are likely to hinder the market’s growth.

Baby diapers are available in many forms such as disposable diapers, training pants, swim pants, etc. with limited edition such as printed diapers, denims, etc. Out of all these forms of diaper, disposable form of diaper caters the major share in the regions market. It is then followed by cloth and the emerging training nappies. With new advancements in diaper industry, the diapers are also developed with new innovations such as dual strips, grip strips, wetness indicators, leak guard, gel lock, biodegradable diapers, etc. Adult diapers are available in several sizes and fits such as briefs, adhesive taped, pull up, pants, etc. These diapers were also developed ultra-soft so that they can provide utmost comfort and safety during incontinence.

Covid-19 Impacts:

COVID-19 first began in Wuhan (China) during December 2019, and since then it has spread across the globe at a fast pace. China, South Korea, India, and Indonesia are among the most affected countries in Asia Pacific in terms of confirmed cases and reported deaths, as of May 2020. According to the latest WHO figures, there are ~5,939,234 confirmed cases including 367,255 deaths globally. Covid-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Consumer goods is one of the major businesses enduring genuine agitating impacts, for example, creation composes breaks, breaks in storing up because of lockdown and office shutdowns because of this emit. These segments have unimaginably affected the diapers market in Asia Pacific.

Major Companies considered in the report:

Procter & Gamble, Kimberly & Clark Corporation, Unicharm Corporation, Domtar Corporation, The Daio Paper Corporation, Ontex Group, Kao Corporation, Essity AB, Hengan International Group company, Johnson & Johnson, Paul Hartmann AG, Medline Industries, Inc, The Honest Company, Bumberry.

Considered In the Report

• Geography: Asia-Pacific
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Covered in the report:

• Global diaper market
• Global baby diaper market
• Asia-Pacific baby diaper market
• Global adult diaper market
• Asia-Pacific adult diaper market
• Market trends & developments
• Key facts about the leading market players

How it will help solving your strategic decision-making process?

• Global diaper market scenario (historical & forecast)
• Global diaper market size (baby & adult)
• Global diaper market share (by company, type, region, country)
• Global baby diaper market scenario (historical& forecast)
• Global baby diaper size( historical & forecast)
• Global baby diaper market share (by country, company, type, region)
• Asia-Pacific diaper market scenario(historical& forecast - baby & adult )
• Asia-Pacific diaper market size(baby & adult)
• Asia-Pacific diaper market share (by country, company, type, region)
• Global adult market scenario ( historical & forecast)
• Global adult diaper size( historical & forecast)
• Global adult diaper market share (by company, region, country)
• Market trends & developments
• Company profiles of leading companies

Intended audience

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of diaper market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.