India E-learning (K-12) & Test Preparation Market Outlook, 2027-28

Education that was once limited to classrooms and notebooks is now delivered through smart devices. The first wave of digital education in India started roughly two decades ago with the adoption of smart boards in classrooms. The report titled India E-learning and Test Preparation Market Outlook, 2027-28 published states that the K-12 supplement market will grow at a forecast CAGR of 17.10% over the period ending 2027-28. The 11th and 12th account for maximum enrollments as they need to prepare for board examinations and soon after for entrance tests. These entrance tests help them get enrolled in a particular course for further study. For detailed discussions about E-Learning and test preparation, please give a completed evaluation of the prospects in the current market. This report provides an all-round, complete description of the market with comprehensive historical and forecasted analysis of the demand and needs of the market.

The Indian formal education system is currently dealing with issues such as skill gaps, outdated curriculum, a lack of hands-on practical experience, a lack of quality educators, and many others. This report basically focuses on the system changes and E-Learning starts-up and gaining popularity among students from KG-12th grades and test preparation for entry level exams to get enrolled in medical, engineering, or management services or others. The report tries to clarify many aspects, like how courses offered online can be used to supplement traditional classroom education and even substitute for tuition.

On one hand, teachers use the internet in their classrooms to make learning interesting for students; on the other hand, students use the internet to do more in-depth research on subjects of their interest with proper guidance from mentors all over the world. The report also shows how E-learning is seen as an imparting mode which facilities knowledge on media and electronic devices like laptops, desktops, tablets, etc. It has totally changed the method of learning imparted to the students. Unlike conventional or formal methods of training such as chalk boards and classrooms, eLearning makes giving and receiving simpler, prolific, and productive. It is a method of teaching purely through technology.

This report basically lays emphasis on e-learning’s effectiveness and powerful tool for education. The report helps you to understand how online education can be in sync with modern learners. The report shows how the K-12 supplemental market is a supplement to school learning for students enrolled in primary and secondary classes in school. Byju's Learning App, Vedantu, Extramarks, Topper Learning, Gradeup, Testbook, etc. are major players for K-12 Supplementary education. The report also helps to understand how online classes help for knowledge-based exam preparation. Be it IIT-JEE, PMT, or even Civils, a lot of onus lies on the faculty and his/her ability to innovatively present the subject matter to the students. This report explains how the K-12 segments are divided as per the value and size of the market. The class segment, device preference, payment mode, and period are also given in detail with the actual study by expects. The online text preparations are explained with the type of test courses along with the device preferred. The effects of such online classes in the cities of Tier 1 and Tier 2 are also explained. Through the challenges of online education, major topics like Virtual Reality and Augmented Reality (VR and AR) are also highlighted. Their effects on future scopes, development in the education sector, the difference between the two and the focus of various organizations on these topics are also explained.

Major Players: Byju's, Extramarks, Meritnation, Vedantu, Topper's Learning, toppr are the major players in the e-learning and test preparation market in India.

By Type

• E-learning
• Online K-12 Supplement
• Online Test Preparation

By Class (K-12) Segment

• Kindergarden
• 5th to 10th grade
• 11th & 12th grade

By Class (Test) Segment

• Government Services
• Civil Dervices
• Banking
• Engineering
• Medical
• GMAT/MBA

By City

• Tier 1
• Tier 2
• Other

By Device Preference

• Mobile/ Tablet
• Laptop/ Desktop

By Payment Period

• One Time Payment
• Installments

By Payment Method

• Cash/ Cheque
• Digital

Approach of the report

The information contained in the report Online K-12 supplement and Test Preparation Market Outlook, 2025 are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to E-Learning cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.