India Breakfast & Cereal Market Overview, 2022-2028

The report titled Indian Breakfast And Cereal (Ready To Eat, Hot Cereals (Plain, Flavoured), By Type (Cornflakes, Muesli, Oats), By Tier, By City Market Overview, 2022-2028 give and in-depth detail of breakfast cereal market of India which contains the value analysis and the forecasted performance of the market. With changing lifestyles, increased income brackets, and growing globalization, the eating habits of the Indian consumers are changing as well. Not only are people getting busier, but the need to ease their lifestyle, even by small changes such as eating processed/packaged food and ready-to-eat meals, has risen over the past few years. Normally Indian breakfast consumption used to be hot cooked food which was used to be time consuming and as per the present scenario with the families getting smaller and peoples getting busier the inclusion of packed cereal breakfast meal has been beneficial in terms of health as well as less time consuming. The breakfast cereal market consists of two types of cereals viz. hot cereals and ready to eat cold cereals. Ready to eat (RTE) cereals, which are also called as cold cereals; include corn flakes, choco flakes, wheat flakes and muesli whereas hot cereals are mostly oats, rolled oats, oat bran and porridge. All hot cereals require some amount of preparation before they are consumed. On the other hand, RTE cereals require no preparation time and can be served for consumption directly out of the packaging. The influence of ‘western’ lifestyles and eating trends has played a useful role in opening the gateway for experimenting with different tastes and changeable eating preferences.

The breakfast and the cereal market of India have been on the upward growth trend over the years with demand being of the cornflakes, muesli and oats being constantly increasing. South India has been the dominating the market as the oats have higher consumer range in this region. South Indians are hard core rice eaters and oats offer them an option to replace rice, at least in one of their meals. From the overall market the tire 1 cities are considered to be the premium buyers and the competition increases with the tire 2 cities because of its large consumer base and growing awareness. Oats and cornflakes market in India have shown very tough competition over the year where. The hot cereal market which consist of oats meal have been the fastest growing in breakfast cereal market which have grown at a healthy CAGR of around 22% in the last five year. Indians, with their liking for piping hot breakfast, found that cornflakes turn soggy the moment warm milk was added. Manufacturers realized the need of the situation and started stepping into the hot breakfast segment with their oats brand. Now, oats have access to more breakfast tables as it is preferred with warm milk, just what Indians wanted. Other than oats; porridge, oat bran and wheat bran also contribute to the hot cereals category. The overall hot cereal market is categorised in three sub parts that is plain oats, flavoured/masala oats and others where porridge, oat bran and wheat bran are considered in other section. Plain oats has the upper hand in this market but the flavoured/masala oats have been growing at much faster rate. Flavoured oat segment was created by Marico about years back, with its Saffola masala oats. Marico introduced Saffola salty oats with local flavors such as masala, curry and pepper, masala and coriander, pepper and spice, peppy tomato and veggie twist, all of which have been very successful.

Major companies

The major companies in the overall market are Kellog's India PVT LTD, PepsiCo India Holdings private limited, Bagrrys India ltd., Marico Limited, GlaxoSmithKline consumer.

Considered in this report

• Geography: India
• Base Year: FY 2021-22
• Estimated Year: FY 2022-23
• Forecast Year: FY 2027-28

Objective of the report

• To give detailed overview of Indian breakfast and cereal market
• To provide market size and the forecast of Indian breakfast and cereal market
• Analysis and forecast of Indian cornflakes market
• Analysis and forecast of Indian muesli market
• Analysis and forecast of Indian oats market
• Profile of leading players in the market

Scope of the report

• India Breakfast Cereal Market Outlook
• India Breakfast Cereal Market size by value and forecast
• India Breakfast Cereal Market share by company
• India Breakfast Cereal Market share by region
• India Breakfast Cereal Market share by category
• India Breakfast Cereal Market share by Plain V/S Flavoured
• India Breakfast Cereal Market share by product type
• India Breakfast Cereal Market share by tire
• India Breakfast Cereal Market share by city
• India Cornflakes Market size by value and forecast
• Cornflakes Market Share By Type
• Cornflakes Market Product Price Variant
• India Muesli market outlook by value and forecast
• Muesli market Share By Type
• Muesli market Price Product Variant
• India Oats Market by value and forecast
• Oats Market Share By Type
• Oats Market Price Product Variant
• India Breakfast Cereal Market import and export analysis
• Company Profile

Approach of the report:

This report consists of combine approach of primary as well as secondary research. Initially secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consist of third party sources such as press release, annual report of companies, analysing the government generated reports and databases. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to breakfast and cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.