Raw Pressery: Success Case Study

Raw Pressery: Success Case Study

Summary

Raw Pressery, a producer of organic cold-pressed juices and healthy drinks in India, has capitalized on the consumer shift to natural soft drinks.

In 2013, Raw Pressery was launched in India amid the country’s growing demand for natural beverages. The company's success in India prompted it to take the brand to other markets, including the UAE and Qatar.

Scope

• Raw Pressery’s cold-pressed juices proved a hit among consumers seeking natural soft drinks.
• The company uses a subscription-based model, which ensures demand predictability.
• Forming partnerships with popular retailers has increased visibility of Raw Pressery products.
• Effective marketing campaigns such as sponsoring sporting events to link the brand with healthy lifestyles have played a crucial role in creating brand awareness for Raw Pressery.
• Appointing brand ambassadors with a large fan following hold immense importance in attracting Indian consumers

Reasons to Buy

• Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.