E-commerce continued to be the main story in retailing in Germany in 2021, continuing the strong growth momentum from the previous year amidst changed consumer behaviour and a digital pivot amongst retailers.
This E-Commerce (Goods) in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This E-Commerce (Goods) in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the E-Commerce (Goods) market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2021 DEVELOPMENTS
- E-commerce maintains strong growth, with movement towards omnichannel future
- Amazon’s rise continues as platforms benefit the most from the shift online
- Online pharmacies gain significant ground
- Growth will continue well into the forecast period amidst pandemic-induced shifts
- Rise of direct-to-consumer could turn consumers’ focus away from platforms
- E-commerce growth increasingly becomes subject of public debate in Germany
- Table 1 E-Commerce (Goods) by Channel and Category: Value 2016-2021
- Table 2 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
- Table 3 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
- Table 4 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
- Table 5 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
- Table 6 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
- Retailing in 2021: The big picture
- Pandemic-induced e-commerce surge continues
- Variety stores an outlier amidst sluggish recovery for store-based retailers
- What next for retailing?
- Informal retailing
- Opening hours
- Summary 1 Standard Opening Hours by Channel Type 2021
- Physical retail landscape
- Cash and carry
- Table 7 Cash and Carry Sales: Value 2016-2021
- Seasonality
- Christmas
- Summer sales
- Payments
- Delivery and collection
- Emerging business models
- Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
- Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
- Table 10 Sales in Store-based Retailing by Channel: Value 2016-2021
- Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
- Table 12 Store-based Retailing Outlets by Channel: Units 2016-2021
- Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
- Table 14 Sales in Non-Store Retailing by Channel: Value 2016-2021
- Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
- Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
- Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 18 Sales in Grocery Retailers by Channel: Value 2016-2021
- Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
- Table 20 Grocery Retailers Outlets by Channel: Units 2016-2021
- Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
- Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
- Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 24 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
- Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
- Table 26 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
- Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
- Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
- Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 30 Sales in Mixed Retailers by Channel: Value 2016-2021
- Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
- Table 32 Mixed Retailers Outlets by Channel: Units 2016-2021
- Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
- Table 34 Retailing GBO Company Shares: % Value 2017-2021
- Table 35 Retailing GBN Brand Shares: % Value 2018-2021
- Table 36 Store-based Retailing GBO Company Shares: % Value 2017-2021
- Table 37 Store-based Retailing GBN Brand Shares: % Value 2018-2021
- Table 38 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
- Table 39 Non-Store Retailing GBO Company Shares: % Value 2017-2021
- Table 40 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
- Table 41 Grocery Retailers GBO Company Shares: % Value 2017-2021
- Table 42 Grocery Retailers GBN Brand Shares: % Value 2018-2021
- Table 43 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
- Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
- Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
- Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
- Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
- Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
- Table 49 Mixed Retailers GBO Company Shares: % Value 2017-2021
- Table 50 Mixed Retailers GBN Brand Shares: % Value 2018-2021
- Table 51 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
- Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
- Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
- Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
- Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
- Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
- Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
- Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
- Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
- Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
- Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
- Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
- Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
- Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
- Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
- Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
- Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
- Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
- Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
- Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
- Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
- Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
- Summary 2 Research Sources
