There are no artificial food colours that are synthetic just trending but in today’s world people prefer natural colours obtained from fruits, vegetables and minerals. They contribute value by providing the food and service sector with products that have attractive and vibrant colors. The appearance of food plays a major role in decision making, and there is a trend toward using natural colors since people are more aware of wellness and healthier products. This has seen the natural food colors market gain popularity since enthusiasts consider them safer and more appealing than synthetic food colors.
The market for natural food dyes is mainly influenced by the aspects that affect the looks and sales of these foods more favourably. An important reason is an increase in consumer awareness of the aesthetic quality of food in the food preparation and processing industry where natural food colorants are important. They can also be employed for aesthetic value with a view of enhancing the appearance of foods and beverages for consumer’s value. Since consumers ‘Eat with their eyes ‘: Perishable products that are brightly colored and appealing, are considered to be better/inferior and are more likely to be bought. For instance, on Sept 2022, Sun Chemicals introduced the SUNFOODS Natural Colorants formulated from vegetables, algae and fruits at the Supply Side West in Las Vegas. These natural colorants are flexible for any food and drinks sector, as evident by the industry’s regard to the consumer’s wants and needs.
The natural food colors market is also growing due to increased concerns from the consumers and thus they opt for clean label products. Natural colors are on the rise and much preferred compared to synthetic additives which have been linked to negative side effects and thus the trend towards using fruit and vegetable extracts, botanicals and other natural sources for colors. The growth of food and beverages around the world especially to the developing countries has also helped boost the demand for natural food colors because most customers want to enhance their variety of food choices. In the November 2022, color supplier GNT attain approval from the FDA on the use of spirulina extract as Natural Food Color - a natural beverage colorant- thus giving food manufacturers the chance to impart vivid blue shades into products while sticking to a clean label.
The growth and popularity of the natural food colors market has been greatly influenced by social media and food photography. Sites such as Instagram and Facebook have played a role in bringing attention to portion, where natural food coloring from produce like fruits and vegetables, as well as botanical sources, have replaced artificial dyes and additives for more appetizing, sharable, and yummy-looking dishes.
As consumers shift their preference to healthy natural food colors, the natural food colors market is receiving a boost amongst manufacturers in developing nations due to their healthy natural ingredients focus. Due to various factors including low cost and availability of raw materials, the South East Asian countries like India, Indonesia and Vietnam’s play an important role in supplying natural food colors to the food industry. Indian market has a standby area of exciting potential combined with the motivation of the government encouraging natural colors in the country. The laws concerning synthetic food colors and natural ones have been set up by FSSAI to encourage natural food colors market and make pure color manufacturers eager to produce it
Asia Pacific natural food market
The Asia Pacific region has highly adopted nature-identical products, particularly in the food and beverage industry. These products are favored for their uniform color, lower cost, and suitability for alcoholic and non-alcoholic beverages. The industry is actively embracing innovation, and natural food colors are a valuable tool for differentiation and are already well-established.Nature-identical products have been highly accepted in the Asia Pacific region especially in the food sector. They use these types of products due to their uniformity in color, cheaper price and the fact that they are appropriate for use in both alcoholic and non-alcoholic drinks. The industry is not staying passive when it comes to changes and hence natural food colors cannot be seen as a mere weapon for differentiation but rather as something that is already in practice.
The T/CNFIA 101-2017 standard on Coloring Foods issued by China National Food Industry Association has significantly impacted the market for natural food colors in China. The standard strictly requires that colorants used in food products must be derived only from natural and edible raw materials. The extraction of pigments through organic solvent extraction is not permitted, and the colorants should be obtained solely through physical processes. This standard aligns with China's food industry's increasing demand for clean-label and transparent ingredients. As consumers become more health-conscious and seek safer and more natural food options, the demand for natural colors has surged. Adhering to this standard allows food manufacturers in China to offer products with cleaner labels, free from synthetic additives and artificial colorants, meeting consumers' preference for healthier and more trustworthy options.
Global Natural Food Colors Company Analysis
Some leading natural food color companies are Archer Daniels Midland, Symrise AG, Chr. Hansen Holding A/S, McCormick Company, Givaudan, International Flavors & Fragrances, Ingredion Inc., BASF SE, and FMC Corporation.Global Natural Food Colors Company News
GNT introduced Exberry Compound Red in May 2023. When grilled or fried, this novel plant-based natural food concentrate provides red meat substitutes with a brownish appearance. It is a clean-label ingredient made of carrots and vegetable oil.In January 2023, the European company GNT International B.V.'s EXBERRY brand unveiled a new natural color made from carrots. The product's primary target market is plant-based and meat substitutes that use red. With this launch, the company is now offering more products to its clients.
In November 2022, The U.S. Food and Drug Administration (FDA) granted regulatory approval to GNT International B.V.'s EXBERRY brand. With this approval, it will expand its product line in the natural colors market and use spirulina extract to create blue hues.
In March 2022, Archer-Daniels-Midland Company launched PearlEdge, a new product line offering white shades predominantly made of maize starch. It is marketed primarily for use in food and beverage applications. With this launch, the company's selection of natural food colors and titanium dioxide substitutes has grown even more.
Natural Food Colors Market Report by Ingredient (Beta-carotene, Lycopene, Curcumin, Anthocyanin, Carmine, Copper Chlorophyllin, Paprika, Betanin, Riboflavin, Blue Spirulina, Caramel, Annatto, Others), Application (Bakery & Confectionery, Beverages, Dairy & Frozen Products, Meat Products, Oils & Fats, Fruits & Vegetables, Meat Alternatives/ Plant-based Meat, Pet Food), Regions and Company Analysis 2024-2030
Ingredient- Market breakup in 13 viewpoints:
1. Beta-carotene2. Lycopene
3. Curcumin
4. Anthocyanin
5. Carmine
6. Copper Chlorophyllin
7. Paprika
8. Betanin
9. Riboflavin
10. Blue Spirulina
11. Caramel
12. Annatto
13. Others
Application- Market breakup in 8 viewpoints:
1. Bakery & Confectionery2. Beverages
3. Dairy & Frozen Products
4. Meat Products
5. Oils & Fats
6. Fruits & Vegetables
7. Meat Alternatives/ Plant-based Meat
8. Pet Food
Country - Market breakup of 25 Countries:
1. North America1.1 United States
1.2 Canada
2. Europe
2.1 France
2.2 Germany
2.3 Italy
2.4 Spain
2.5 United Kingdom
2.6 Belgium
2.7 Netherland
2.8 Turkey
3. Asia Pacific
3.1 China
3.2 Japan
3.3 India
3.4 South Korea
3.5 Thailand
3.6 Malaysia
3.7 Indonesia
3.8 Australia
3.9 New Zealand
4. Latin America
4.1 Brazil
4.2 Mexico
4.3 Argentina
5. Middle East & Africa
5.1 Saudi Arabia
5.2 UAE
5.3 South Africa
All the key players have been covered from 3 Viewpoints:
- Business Overview
- Sales Analysis
- Recent Development & Strategies
Key Players Analysis:
1. Archer Daniels Midland2. Symrise AG
3. Chr. Hansen Holding A/S
4. McCormick Company
5. Givaudan
6. International Flavors & Fragrances
7. Ingredion Inc.
8. BASF SE
9. FMC Corporation
Table of Contents
1. Introduction2. Research & Methodology3. Executive Summary
Companies Mentioned
- Archer Daniels Midland
- Symrise AG
- Oterra
- McCormick Company
- Givaudan
- International Flavors & Fragrances
- Ingredion Inc.
- BASF SE
- FMC Corporation
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 240 |
Published | June 2024 |
Forecast Period | 2023 - 2032 |
Estimated Market Value ( USD | $ 1.83 Billion |
Forecasted Market Value ( USD | $ 3.79 Billion |
Compound Annual Growth Rate | 8.4% |
Regions Covered | Global |
No. of Companies Mentioned | 9 |