Africa Whey Protein Market - Growth, Trends & Forecasts (2020 - 2025)

Africa Whey Protein Market is expected to record a CAGR of 5.91% during the forecast period, 2020-2025.

Africa market has been witnessing high influence on health and wellness from the West Africa consumers. As a result, many people in the country are trying to maintain their proper intake of proteins through healthier processed food products, available in the form of supplements or snacks.

African continent faces many challenges in terms of its food supply, especially in sub-Saharan Africa. Stunting is evident in low birth weight, growth retardation, impaired cognitive development, and limited social activity. The poor supply of food in the region in spite of the possible efforts is expected to hinder the market growth to an extent, in near future.

Key Market Trends

Organisational Contributions are Likely to Foster the Growth of the Market

The UN estimates that more than one-third of children in the African countries of the Sahara region are stunted, which is a serious condition, most often resulting from nutritional deficiencies. It’s a generational problem, too, affecting hopes for a better future in regions that are already being held back by the effects of successive armed conflicts. The GAIN Nordic Partnership initiative is an alliance formed by Nordic private sectors and non-profit organizations to deliver affordable, healthy and tasty food in developing African countries through commercially viable models, and DanChurchAid (DCA) is a founding member of this alliance. The alliance is rigorously involved in looking at ways to use whey to develop a new, nutritious source of food for the sub-Saharan region. The aim is not about importing whey or whey-based products from the rest of the world. Instead, the association works to provide expertise and technologies to local processors and small-hold farmers so that they can turn locally produced whey into nutritional products for local consumption.

Improving Infrastructure for Processing of Whey to Regulate the Growth of the Market

At an infrastructure level, there is no cohesive value chain that enables individual farmers to form business partnerships with entities further along the chain. Neither the know-how nor the technology needed for efficiently and safely processing whey is readily available. The organizations are thus, working to procure minor quantities of whey from outside and set up factories to develop innovative product solutions with the assistance of whey processing specialists such as Arla Foods Ingredients. As per the revolutionizing plans, the whey permeate would be used in the manufacture of enriched biscuits and other nutritious foods, such as fortified yogurt, based on local milk with a minor amount of permeate added. The whey component would then play a key role in making the product more affordable, giving it a good taste without adding too much sugar, and ensuring the stable quality.

Competitive Landscape

Africa whey protein market is dominated by the presence of global players. There are a number of local players too, but they fail to establish a strong market for themselves. This is primarily due to the relatively low level of local milk production in the region because farmers typically have just a few cows and don’t extract maximum yield from them. Another is that there are few processed milk products available beyond the liquid milk itself and that the whey produced in local cheese or yogurt production doesn’t have the quality required for use either as food or feed. Therefore, the manufacturers have an opportunity to work upon the inferior quality of the whey and produce healthier and more nutritious products.

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