The African wheat protein market is projected to register a CAGR of 3.1 during the forecast period (2020-2025).
Key Highlights
- The African wheat protein market is one of the emerging markets due to the high production and consumption of wheat in the region. Increasing demand for wheat proteins in the food and beverage industry is driving the market.
- Moreover, rising health concerns among the consumers are fueling the demand for meat-free diets and consumer awareness on low-calorie food increased the demand for wheat protein.
Key Market Trends
Increased Application in the Bakery Segment
The incorporation of wheat proteins in bakery products is developing as a marketing trend, as these proteins increase the nutritional value and attractiveness of the bakery products. Wheat proteins are used in products, such as biscuits, cookies, brownies, and bread. These proteins are usually added for functionality and enhanced structure of the dough, while other proteins contribute to the overall protein per serving in finished baked goods. Owing to the growing demand for bakery products with various proteins, the manufacturers are developing baked goods with added proteins.
South Africa Holds the Major Share
Manufacturers in South Africa are constantly embracing innovation to gain cost-leadership and fixed suppliers in the early development stage. Changing consumer lifestyles and rising healthcare expenditure are also playing a vital role in the growth of the wheat protein market. Moreover, the flourishing growth of the retail sector is escalating the growth of the market. Hence, consumers’ concerns over clean labels, ease of digestion, the need for avoiding allergy-causing substances, and sustainability among the public are driving the demand for plant proteins, including wheat proteins, in the country.
Competitive Landscape
The African wheat protein market is consolidated and some of the key players in the market include Cargill Incorporated, Kroener Staerke, Tate & Lyle PLC, Maccallum Pty Ltd, and Meelunie BV. In order to increase their market shares, companies are focusing on new, innovative product developments, mergers, and acquisitions, expansion, and partnerships.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
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Table of Contents
Methodology
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