India Food Colorants Market - Growth, Trends, and Forecast (2020 - 2025)

The Indian food colorants market is projected to witness a CAGR of 5.3% over the forecast period (2020- 2025).

The food colorants market in the country is dominated by the small-scale food industries, including confectionery, snacks and sweet, and beverage, and some multinational industries.

Thee Food Safety and Standard Authority of India regulates the food colorants market of the country. At present, the regulatory body only permits eight synthetic food colorants with the limit not exceeding the ADI value, and hence, food manufacturers are allowed to use these chemicals in the food in the restricted amount.

Synthetic colorants hold a prominent share in the Indian food colorants market, followed by natural colorants. With an increase in the consumer demand, the natural color market is growing at a much faster rate.

Key Market Trends

Easy Availability of Raw Materials

The Indian food colorants market is driven by the easy availability of raw materials, which include fruits and vegetables. In India, the production of fruits and vegetables is high, owing to the presence of a vast production area. Orange colors derived from achiote, saffron, and carrots are highly produced in the country. The changing lifestyle and growth in the economic stability have led to the rising consumer demand for appealing food, thereby leading to the rise in the food colorants market of the country. Therefore, numerous local players are entering the market seeking an opportunity for growth.

Synthetic Colors Dominate the Market

The synthetic food color segment dominates the Indian food colorants market. The consumers of the country prefer the consumption of low-priced food products, which leads to higher utilization of synthetic colors in the processed food industry, as the color of the food plays a significant role in enhancing the visuals and the appetite. The FSSAI, an Indian regulatory body, allows the food colors in different foods. Colors, such as tartrazine, sunset yellow, quinoline yellow, indigo carmine, and amaranth, are the synthetic colors that are widely used in the market studied.

Competitive Landscape

The market holds a significant share of regional players. However, the global players have vast product lines and geographical reach, which gives them an upper hand over the market studied. The most active companies of the market studied include Chr Hansen, DD Williamson, and DSM. The players are engaged in the launch of new strategies, with an aim to entice more consumers to their offerings.

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