Europe Coffee Pods and Capsules - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

The Europe Coffee Pods and Capsules Market size is estimated at USD 16.07 billion in 2024, and is expected to reach USD 22.05 billion by 2029, growing at a CAGR of 6.52% during the forecast period (2024-2029).

Over the past few years, the growth drivers of coffee pods and capsules in Europe have been a combination of convenience, premium positioning, brand experience, and the manufacturers' ability to innovate and provide new products. The consumers' changing lifestyles added to the coffee sales growth, and people are more interested in using espresso machines, even at home. For instance, the total working population in the UK is recorded at 32.75 million in the year 2021, constantly increasing over the past few years. It led to surging demand for coffee pods and capsules compatible with various espresso machines. Additionally, consumers tend to own their coffee machines in their households resulting in increasing usage of coffee pods and capsules in the region.

Moreover, the coffee pod machines' popularity in significant markets such as the United Kingdom is significantly increasing, owing to a rise in the average retail selling price of coffee, which is driving the coffee pod market growth in the country. Consumers from significant countries such as the United Kingdom, Germany, and other nations tend to possess their coffee machines at home, resulting in frequent purchases and usage of coffee pods at the household level. On the other hand, many consumers are switching from instant coffee to more premium options, such as fresh ground coffee pods, coffee beans, and flavored coffees. Consumers often prefer flavored coffee pods for other novel tastes and unique flavors. These factors tend to boost the sales of coffee pods during the study period.

European Coffee Pods & Capsules Market Trends

Increasing Demand for Single-serve Coffee

The rise in demand for single-serve coffee, owing to the convenience of use, is driving the need for coffee pods and capsules. Conventional forms of coffee, like coffee pods and capsules, are becoming popular among consumers in the region. These coffee pods and capsules are extensively used to prepare decent coffee at home in less time. The penetration rates of single-serve coffee brewers in European households, especially in Western Europe, have recently increased. Moreover, with the increasing purchasing power of consumers, they are quick to spend more on coffee and other related beverages.

Additionally, the demand for coffee machines is increasing, leading to an upsurge in demand for coffee pods and capsules used in various coffee machines. Nespresso is a widely used coffee machine in Europe. Companies are also introducing their products in ways that are compatible with Nespresso machines. For instance, in 2021, Luigi Lavazza SpA, an Italian producer and distributor of coffee, launched coffee capsules having zero carbon dioxide impact, which were Nespresso compatible.

Increasing interest towards flavored and specialty coffee.

Consumers often prefer roasted coffee pods with flavored elements such as caramel, vanilla, and other familiar flavors and capsules for their taste. This shift in demand is observed to experience flavored coffee, which they consume in out-of-home coffee retail establishments spread across the region. Moreover, these pods and capsules are extensively retailed in supermarkets and hypermarkets, propelling the capsules and pod sales in the area. Moreover, Supermarkets/hypermarkets have abundant choices across brands and functionality. These markets sell pods and capsules in a pre-determined price range, providing high-quality coffee. Supermarkets have also been offering an increasing range of coffee with unique characteristics, such as single origins. The comprehensive product visibility at these supermarkets and hypermarkets boosted the consumer base, further escalating the rising sales of coffee pods and capsules.

European Coffee Pods & Capsules Industry Overview

European coffee pods and capsules are a competitive market with many international and regional players. The market is fragmented, and the major players operating in the market are Nestle SA, Luigi Lavazza SpA, Starbucks Corporation, and JAB Holding Company, among others. Nestle SA holds a significant share of the market compared to other players. The major companies are entering partnerships and expanding their facilities across the region to strengthen their consumer base and maintain their positions in the market. Partnerships and joint ventures are the most adopted strategies that enable significant players to increase control over competitive pricing and gain a competitive advantage. Product innovation catering to consumer demands is another frequently opted for by companies.

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