Asia Pacific Professional Scalp Treatment Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Asia-Pacific professional scalp treatment products market is projected to record a CAGR of 5.28% during the forecast period (2020-2025).

Key Highlights

• Increased hair loss and scalp problems, due to changing lifestyles and exposure to the environment, have primarily driven the professional hair care products market’s growth, across the region. There has been an increase in the demand for natural and organic scalp treatment products, which encourages the consumers to spend more on organic products, such as shampoos, conditioners, hair oil, and serums, owing to the benefits associated with them. This change in the consumer’s preference may lead to high demand for scalp care products that are organic in nature.
• Japan is one of the largest markets for cosmetic and personal care products, which is boosting the Japanese scalp treatment products market’s growth. Japanese consumers are extremely sophisticated and well informed regarding the chemical formulations that are used in scalp products. Natural ingredients and organic formulations are witnessing high demand in the market, which is driving key manufacturers to launch products with natural/clean product labels.
• Furthermore, in India, the changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are majorly due to the high millennial population, migration toward cities, and the increasing rate of women employment.

Key Market Trends

Shampoo and Conditioners Preferred the Most by Asian Consumers

The increasing pollution, dust pollutants entering the hair, and bad quality of water in the majority of the Indian cities, are affecting the quality of scalp, and therefore, leading to a bad scalp condition, such as dry, oily, and dusty scalp issues, which is leading to hair fall and scalp-related problems. This is making the consumer shift toward those shampoos, which are exclusively used for scalp treatment, to reduce these effects. High demand for natural ingredients has been relatively evident in the market, which has led to the majority of companies launching products with nature-inspired ingredients.

• For instance, L’Oreal is offering its BIOLAGE R.A.W. anti-dandruff shampoo free of tars, sulfates, silicones, parabens, and artificial colorants. This helps to stop the recurrence of scalp itching, irritation, flaking, redness, and scaling associated with dandruff. It also provides a feeling of scalp moisture balance and leaves hair and scalp looking and feeling healthy and clean.

Moreover, the increasing demand among consumers for transparency about the ingredients in the beauty and personal care products resulted in various global brands investing heavily in R&D to develop natural products, which include conditioners for scalp treatment, in order to achieve a competitive advantage over other companies.

Salon Channels Driving the Sales of Scalp Treatment Products

Beauty salons have become new channels for sales of professional scalp products. Due to the poor hair condition attributable to growing stress levels and aging, an increasing number of cosmetic product manufacturers have introduced products that focus on scalp health. More consumers are turning toward salons, like hair stylists in the salons possessing advanced certifications on hair care who can recommend suitable scalp treatment products for consumers depending on their scalp type and hair problems. This, in turn, is set to boost the sales of scalp treatment products from salons, while increasing awareness of the products. Salon offers greater visibility, wide, and updated product types. Prominent players operating in the scalp treatment care market sell their products through these stores as they are a convenient retail channel for both end users and vendors. Moreover, specialized guidance by on-the-spot hair-dressers increases the inclination for buyers to purchase these products.

Competitive Landscape

The market is highly competitive, with companies, like L'Oreal, Shiseido Co. Ltd Henkel, and The Estée Lauder Companies Inc., actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D, for the development of newly enhanced products. Brand identity plays a vital role in determining end-user behavior as they consider strong brands to be synonymous with high quality. Products offered by these players have a high degree of transparency, as they label the composition of ingredients in their packaging.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support