The Global Hydrolyzed Whey Protein market is expected to grow at a CAGR of 5.3% over the forecast period. Hydrolyzed whey is a type of whey protein, which is processed by treating it with high temperature and acid to isolate the protein.
North America dominates the market mostly due to an well established dietary supplement industry, an elevated emphasis on fitness and excercise, an overwhelming changing attitude towards lifestyles choices along with a strong penetration across food & beverage application.
Key Market Trends
The evolving world of sports nutrition
Nutrition has always played a special role in sports, where following a specific blend of nutrition has led to subsequent positive results for sports enthusiasts. On the other hand, a large number of amateur athletes perform daily physical activity both recreationally and semiprofessionally. That population also seeks to achieve an improvement in their personal brands, which can be reached following proper nutritional guidelines. In athlete population, nutrient requirements are incremented compared with non-athlete population. This has led to a surge in the sales of sports related protein powders, altogether.
As consumers seeks the clean tasting profile across every nutrition based products, manufacturers operating in this segment has vested a lot of interest in improving thier offerings profile. European whey protein manufacturer Carbery has re-launched its Optipep range of hydrolyzed whey proteins for sports nutrition market based on a clean tasting profile with the use of specialist enzymes technology.
Rapid growth of Skin care Cosmetics
The beauty consumers desire in terms of preventive measures to maintain skin health has lead to a considerable growth opportunities in both cosmetics and dermo-cosmetics sector. The advent of more sophisticated routines and skin regimes have led to consumers becoming more educated about using products more regularly and preventing skincare damages.
Hydrolyzed whey protein are known to be a part of skin care products, where the main role includes imparting lightening factor, as hydrolyzed whey acts as a whiteninig agent. on the other hand, whey protein helps to boost natural production of collagen and elastin, which helps to make skin more plump and combats slackness. Hydrolyzed whey protein, with a combination of other ingredients have found its application across skin care, facial care, facial clensing, body care, baby care, and as a part of sun protection, after sun & sun tanning.
Competitive Landscape
The market for hydrolyzed whey protein is fragmented, however, major players operating in the segment holds a significant share following a strong distribution channel along with a concrete presence across global hot spots. Various initiatives taken by the industry players are supporting the growth of the sector and among them one of the mentionable initiative is that of new product launches.
Major players operating in the segment are Arla Foods Ingredients Group, Agropur, Glanbia, Carbery Group, Milk Specialties, Hilmar Cheese Company, American Dairy Products Institute among others.
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Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Arla Food Ingredients
- Glanbia Nutriion
- Carbery Group
- Agropur Co-Operative
- Hilmar Cheese Company
- American Dairy Products Institute
Methodology
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