Asia-Pacific Ceramic Sanitary Ware Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Ceramics sanitaryware market in the Asia Pacific is anticipated to witness strong growth in the forecast period owing to the rising disposable income of people, expansion of infrastructure industries and increased manufacturing of ceramic sanitary ware products.

Countries such as China, Japan, India, and Thailand are also witnessing growing awareness about personal hygiene which is further fuelling the demand for sanitary ware products. China is one of the leading ceramic sanitary ware markets at the country level in the Asia Pacific.

Various government initiatives are also being introduced in countries like India to increase awareness about sanitation. India is one of the key countries which observed significant growth in its sanitary ware industry. The demand was largely triggered by initiatives such as the Swachh Bharat Abhiyan which is a government-sponsored scheme to make India defecation free by 2019. As of January 2019, nearly 90 million toilets were constructed across the country. This drive towards sanitation by emerging countries such as India is likely to positively influence the demand for ceramics in the production of sanitary wares.

Consumers are also increasing their expenditure on bathroom remodeling in the developing economies. The average expenditure cost on bathrooms in emerging economies such as India is also expected to increase during the forecast period which will further boost the demand for ceramics sanitaryware products.

Key Market Trends

Ceramic Wash Closets Are Witnessing Increased Demand

Amongst all sanitaryware products, ceramic wash closets and toilet sinks held the largest market share in 2019. The market is witnessing an increased consumer willingness for replacing conventional sanitary products with advanced and innovative ceramic sanitary ware products which will add to the growth of ceramics sanitaryware in the forecast period.

The companies are also launching wash closets with innovative features which are increasing the growth of ceramic wash closets. For instance, in 2019, India-based Parryware launched sixteen new sanitary ware products including 10 water closets. These products are equipped with technologies including Vortex Flushing and Jet Flushing, which help in ensuring optimum cleaning of the rim surface by using the least amount of water and ensuring excellent hygiene cleanliness. Another company named, Grohe launched its ceramic sanitary collection under the brand name, Cube. which includes a wall-mounted basin, which is built in the white ceramic body, along with advanced taps.

China is One of The Leading Producers of Ceramics Sanitaryware Products in The Region

China has become the world's largest producer and consumer of sanitary products. At present, the output of China's sanitary ceramics is concentrated in Central China, South China, North China, Central China, and Southwest China. The output of Central China is the largest, followed by South China, and the output of Southwest China is the least. In 2018, the national production of sanitary ceramics reached 206.969 million pieces, of which the output in central China accounted for 48.84% of the total national output; followed by the South China region, accounting for 22.75 of the total national output. The production of ceramics sanitaryware has been increasing continuously in the country with the cumulative output of national sanitary ceramics reaching 219.568 million pieces in 2019 an increase from the same month last year. 10.71%. China is also one of the global exporters of ceramic sanitary ware products to other regions.

Competitive Landscape

The Asia-Pacific ceramic sanitaryware market is fragmented with the presence of many players such as RAK ceramics, Kohler (China) Investment Co. Ltd., Toto Inc. (Japan), Roca (China) Co. Ltd, Kerovit (India) and Lixil Corporation. The market is witnessing increased competition with many global players looking towards the expansion of their manufacturing units to these countries as the region is showing increasing demand for ceramic sanitaryware products. Big players have increased their presence in countries by collaborating with dealers and distributors to reach a wider target audience.

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• The market estimate (ME) sheet in Excel format
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