Ceramic Sanitary Ware Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The ceramic sanitaryware market is expected to witness strong growth in the forecast period driven by factors such as improving standards of living, inflating income levels and increasing consciousness about sanitation and hygiene among people, rising consumer willingness to spend more on sanitary products. Furthermore, the increasing construction activities in the residential, commercial and industrial sectors, have accelerated the demand for sanitary ware.

Sanitary-ware is one of the basic requirements in residential, commercial and public spaces which is further propelling the growth of the market. Ceramic sanitaryware products are preferred by end-users due to their durability, high resistance, low maintenance requirement and higher resistance to environmental conditions. This has resulted in increased demand for sanitaryware products in various sectors such as residences, hotels, industries, hospitals, and other public places.

There is also an increasing inclination of consumers towards luxury residential fittings, which is increasing the demand for ceramic fittings. Consumers prefer to use long-lasting and designer ceramic fittings as they add to the aesthetic value and luxurious feel of the complex. These factors are further propelling the growth of the market.

Key Market Trends

Residential Segment Dominates the Ceramic Sanitary Ware Market

The residential category is witnessing increased growth for ceramic sanitaryware products and the segment is expected to grow further in the forecast period. The consumption of ceramic sanitary ware products is higher in urban areas when compared to rural areas. Some of the key emerging economies like China and India are witnessing a significant demand for ceramic sanitary ware products due to an increase in residential construction activities.

Furthermore, the usage of ceramic sanitary ware products will continue to grow in the residential segment owing to the increasing real estate industry, which is influenced by technological advancements; and demographic shifts such as rapid urbanizations and changing lifestyles of millennials.

A lot of increased residential construction activity is being observed majorly in countries like China, Indonesia, Thailand, and India due to high growth in the real estate market. These factors are likely to fuel the growth of ceramic sanitaryware products in the residential segment.

North America Accounts for a Major Percentage of the Market Share

In North America, countries such as the US and Canada are showing an increased demand for ceramic sanitaryware products driven by factors such as increasing per capita income of the population and increasing consumer preference for superior interior designs in countries in the region. The North American ceramic sanitary ware market is expected to witness prominent growth over the forecast period as the market is expected to witness increased demand for sanitary products across institutional and commercial sectors coupled with proactive initiatives by the government and the ruling authorities to provide affordable ceramic sanitary ware.

Competitive Landscape

The global ceramics sanitaryware market is fairly fragmented with the presence of some key players such as RAK ceramics, Toto Inc., Geberit Group, Roca Group, Villeroy & Boch, HSIL, and Ideal Standard International S.A. Owing to the intense competition in the global ceramic sanitary ware market the players are majorly focusing in expanding their operations in various regions across the globe. For instance, in 2019, RAK Ceramics, a UAE based ceramic ware manufacturing company established its new showroom in the U.K to enhance its global footprint. Apart from directly exploring new regions the players are also adopting the strategies of collaborations and partnerships. Some of the leading companies of the global ceramic sanitary ware market are also looking towards acquisitions of businesses to enter new regions. This is helping the players to enhance their production capacity and is also reducing the requirement for establishing manufacturing and distribution units in the new region.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support