Assessment of the Indian Tea Market 2019

Executive Summary

Tea is the most widespread beverage across the world, adored by all age groups. Tea contains antioxidants which prevents diseases and promotes good health. The global tea market is divided into four major geographies-Asia Pacific, Europe, North America and Rest of the World.

It is expected that the global tea market will reach a value of USD 21.33 billion by 2024, growing at a CAGR of 5% year-on-year. In terms of regions, the Asia-Pacific, North America and Europe will contribute the maximum to this growth.

China is the biggest tea producer in the world followed by India and Sri Lanka. China produced approximately 2.8 million metric tons of tea in 2018. Global tea consumption is expected to continue rising over the next ten years primarily due to demand from China, India and other emerging countries. Tea is moving from a space of daily consumption in the emerging countries to a more lifestyle space boosted by more expensive and innovative variants available in the market today.

Tea is the most widely consumed beverage in India. The country is globally the second-largest tea grower and has the largest tea-drinking population. Approximately 80% of the tea grown in India is consumed domestically. However, despite this, the per-capita consumption of this beverage is lower in comparison to many other Asian and European countries.

The prominent tea growing states of India are Assam, West Bengal, Tamil Nadu and Kerala. India is known to offer high quality tea from the hills of Darjeeling, Assam and Nilgiri with a unique aroma, flavour and taste. The industry employs approximately 3.5 million people across the nation, most of whom are women. The Indian tea market is expected to grow at a CAGR of 14% from 2017-2021. RTD tea beverages is expected to gain demand among the youth due to its health and wellness claim.

Why should the report be purchased?

The report ‘Assessment of the Indian Tea Industry 2019’ highlights key dynamics of India's tea market. The growing opportunity in the sector has been investigated along with the market drivers. The initiatives and performance of key players including Tata Global Beverages, Gujarat Tea Processors & Packers, Hindustan Unilever Limited, Associated British Foods, Duncans Industries Ltd. has been examined. The current market scenario has also been studied. The report contains the latest views and opinions of industry leader.

Research methodology and delivery time

The publisher has conducted in-depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as single-site single-user license. The delivery time for the electronic version of the report is 3 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The dispatch time for hard copies is 4 business days, as each hard copy is custom printed for the client.