Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Information Procurement
1.2.1 Purchased Database
1.2.2 Internal Database
1.2.3 List Of Secondary Sources
1.2.4 Primary Research
1.3 Information Analysis
1.4 Market Formulation & Data Visualization
1.5 Data Validation & Publishing
1.6 List of Abbreviations
Chapter 2 Executive Summary
2.1 Market Summary
2.1.1 Global digital marketing software market, by solution, 2018 - 2030 (USD Million)
2.1.2 Global digital marketing software market, by service, 2018 - 2030 (USD Million)
2.1.3 Global digital marketing software market, by deployment, 2018 - 2030 (USD Million)
2.1.4 Global digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
2.1.5 Global digital marketing software market, by end use, 2018 - 2030 (USD Million)
Chapter 3 Digital Marketing Software Industry Outlook
3.1 Market Segmentation
3.2 Market Size and Growth Prospects
3.3 Value Chain Analysis
3.4 Digital Marketing Software Market - Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Growing internet penetration rate and continued digitalization
3.4.1.2 Rising popularity of social media and e-commerce platforms
3.4.1.3 Increasing smartphone penetration rate
3.4.2 Market challenge analysis
3.4.2.1 Inability to exploit full potential of digital marketing software due to lack of understanding
3.4.2.1 Adoption and integration of latest technologies
3.4.3 Market opportunity analysis
3.4.3.1 Regulatory measures, proliferation of new data sources, and attribution
3.5 Penetration and Growth Prospect Mapping
3.6 Market Analysis Tools
3.6.1 Digital Marketing Software Market - Porter’s Five Forces Analysis
3.6.2 Digital Marketing Software Market - PESTEL Analysis
3.7 Impact of COVID-19 on Digital Marketing Software Market
Chapter 4 Digital Marketing Software Solution Outlook
4.1 Digital Marketing Software Market: By Solution Segment Outlook & Market Share 2022 and 2030
4.2 CRM Software
4.2.1 CRM digital marketing software market, 2018 - 2030
4.3 Email Marketing
4.3.1 Email digital marketing software market, 2018 - 2030
4.4 Social Media
4.4.1 Social media digital marketing software market, 2018 - 2030
4.5 Search Marketing
4.5.1 Search digital marketing software market, 2018 - 2030
4.6 Content Management Software
4.6.1 Content management digital marketing software market, 2018 - 2030
4.7 Marketing Automation
4.7.1 Marketing automation digital marketing software market, 2018 - 2030
4.8 Campaign Management
4.8.1 Campaign management digital marketing software market, 2018 - 2030
4.9 Others
4.9.1 Other digital marketing software market, 2018 - 2030
Chapter 5 Digital Marketing Software Service Outlook
5.1 Digital Marketing Software Market: By Service Segment Outlook & Market Share 2022 and 2030
5.2 Professional Services
5.2.1 Digital marketing professional services market, 2018 - 2030
5.3 Managed Services
5.3.1 Digital marketing managed services market, 2018 - 2030
Chapter 6 Digital Marketing Software Deployment Outlook
6.1 Digital Marketing Software Market: By Deployment Segment Outlook & Market Share 2022 and 2030
6.2 Cloud
6.2.1 Cloud-based digital marketing software market, 2018 - 2030
6.3 On-premise
6.3.1 On-premise digital marketing software market, 2018 - 2030
Chapter 7 Digital Marketing Software Enterprise Size Outlook
7.1 Digital Marketing Software Market: By Enterprise Size Segment Outlook & Market Share 2022 and 2030
7.2 Large Enterprises
7.2.1 Digital marketing software market in large enterprises, 2018 - 2030
7.3 Small & Medium Enterprises (SMEs)
7.3.1 Digital marketing software market in SMEs, 2018 - 2030
Chapter 8 Digital Marketing Software End Use Outlook
8.1 Digital Marketing Software Market: By End Use Segment Outlook & Market Share 2022 and 2030
8.2 Automotive
8.2.1 Digital marketing software market in automotive, 2018 - 2030
8.3 BFSI
8.3.1 Digital marketing software market in BFSI, 2018 - 2030
8.4 Education
8.4.1 Digital marketing software market in education, 2018 - 2030
8.5 Government
8.5.1 Digital marketing software market in government, 2018 - 2030
8.6 Healthcare
8.6.1 Digital marketing software market in healthcare, 2018 - 2030
8.7 Manufacturing
8.7.1 Digital marketing software market in manufacturing, 2018 - 2030
8.8 Media & Entertainment
8.8.1 Digital marketing software market in media & entertainment, 2018 - 2030
8.9 Others
8.9.1 Digital marketing software market in other end use, 2018 - 2030
Chapter 9 Digital Marketing Software Regional Outlook
9.1 Digital Marketing Software Market: By Region Segment Outlook & Market Share 2022 and 2030
9.2 North America
9.2.1 North America digital marketing software market, 2018 - 2030
9.2.2 North America digital marketing software market, by solution, 2018 - 2030
9.2.3 North America digital marketing software market, by service, 2018 - 2030
9.2.4 North America digital marketing software market, by deployment, 2018 - 2030
9.2.5 North America digital marketing software market, by enterprise size, 2018 - 2030
9.2.6 North America digital marketing software market, by end use, 2018 - 2030
9.2.7 U.S.
9.2.7.1 U.S. digital marketing software market, 2018 - 2030
9.2.7.2 U.S. digital marketing software market, by solution, 2018 - 2030
9.2.7.3 U.S. digital marketing software market, by service, 2018 - 2030
9.2.7.4 U.S. digital marketing software market, by deployment, 2018 - 2030
9.2.7.5 U.S. digital marketing software market, by enterprise size, 2018 - 2030
9.2.7.6 U.S. digital marketing software market, by end use, 2018 - 2030
9.2.8 Canada
9.2.8.1 Canada digital marketing software market, 2018 - 2030
9.2.8.2 Canada digital marketing software market, by solution, 2018 - 2030
9.2.8.3 Canada digital marketing software market, by service, 2018 - 2030
9.2.8.4 Canada digital marketing software market, by deployment, 2018 - 2030
9.2.8.5 Canada digital marketing software market, by enterprise size, 2018 - 2030
9.2.8.6 Canada digital marketing software market, by end use, 2018 - 2030
9.3 Europe
9.3.1 Europe digital marketing software market, 2018 - 2030
9.3.2 Europe digital marketing software market, by solution, 2018 - 2030
9.3.3 Europe digital marketing software market, by service, 2018 - 2030
9.3.4 Europe digital marketing software market, by deployment, 2018 - 2030
9.3.5 Europe digital marketing software market, by enterprise size, 2018 - 2030
9.3.6 Europe digital marketing software market, by end use, 2018 - 2030
9.3.7 U.K.
9.3.7.1 U.K. digital marketing software market, 2018 - 2030
9.3.7.2 U.K. digital marketing software market, by solution, 2018 - 2030
9.3.7.3 U.K. digital marketing software market, by service, 2018 - 2030
9.3.7.4 U.K. digital marketing software market, by deployment, 2018 - 2030
9.3.7.5 U.K. digital marketing software market, by enterprise size, 2018 - 2030
9.3.7.6 U.K. digital marketing software market, by end use, 2018 - 2030
9.3.8 Germany
9.3.8.1 Germany digital marketing software market, 2018 - 2030
9.3.8.2 Germany digital marketing software market, by solution, 2018 - 2030
9.3.8.3 Germany digital marketing software market, by service, 2018 - 2030
9.3.8.4 Germany digital marketing software market, by deployment, 2018 - 2030
9.3.8.5 Germany digital marketing software market, by enterprise size, 2018 - 2030
9.3.8.6 Germany digital marketing software market, by end use, 2018 - 2030
9.3.9 France
9.3.9.1 France digital marketing software market, 2018 - 2030
9.3.9.2 France digital marketing software market, by solution, 2018 - 2030
9.3.9.3 France digital marketing software market, by service, 2018 - 2030
9.3.9.4 France digital marketing software market, by deployment, 2018 - 2030
9.3.9.5 France digital marketing software market, by enterprise size, 2018 - 2030
9.3.9.6 France digital marketing software market, by end use, 2017 - 2030
9.4 Asia Pacific
9.4.1 Asia Pacific digital marketing software market, 2018 - 2030
9.4.2 Asia Pacific digital marketing software market, by solution, 2018 - 2030
9.4.3 Asia Pacific digital marketing software market, by service, 2018 - 2030
9.4.4 Asia Pacific digital marketing software market, by deployment, 2018 - 2030
9.4.5 Asia Pacific digital marketing software market, by enterprise size, 2018 - 2030
9.4.6 Asia Pacific digital marketing software market, by end use, 2018 - 2030
9.4.7 China
9.4.7.1 China digital marketing software market, 2018 - 2030
9.4.7.2 China digital marketing software market, by solution, 2018 - 2030
9.4.7.3 China digital marketing software market, by service, 2018 - 2030
9.4.7.4 China digital marketing software market, by deployment, 2018 - 2030
9.4.7.5 China digital marketing software market, by enterprise size, 2018 - 2030
9.4.7.6 China digital marketing software market, by end use, 2018 - 2030
9.4.8 India
9.4.8.1 India digital marketing software market, 2018 - 2030
9.4.8.2 India digital marketing software market, by solution, 2018 - 2030
9.4.8.3 India digital marketing software market, by service, 2018 - 2030
9.4.8.4 India digital marketing software market, by deployment, 2018 - 2030
9.4.8.5 India digital marketing software market, by enterprise size, 2018 - 2030
9.4.8.6 India digital marketing software market, by end use, 2018 - 2030
9.4.9 Japan
9.4.9.1 Japan digital marketing software market, 2018 - 2030
9.4.9.2 Japan digital marketing software market, by solution, 2018 - 2030
9.4.9.3 Japan digital marketing software market, by service, 2018 - 2030
9.4.9.4 Japan digital marketing software market, by deployment, 2018 - 2030
9.4.9.5 Japan digital marketing software market, by enterprise size, 2018 - 2030
9.4.9.6 Japan digital marketing software market, by end use, 2017 - 2030
9.5 Latin America
9.5.1 Latin America digital marketing software market, 2018 - 2030
9.5.2 Latin America digital marketing software market, by solution, 2018 - 2030
9.5.3 Latin America digital marketing software market, by service, 2018 - 2030
9.5.4 Latin America digital marketing software market, by deployment, 2018 - 2030
9.5.5 Latin America digital marketing software market, by enterprise size, 2018 - 2030
9.5.6 Latin America digital marketing software market, by end use, 2018 - 2030
9.5.7 Brazil
9.5.7.1 Brazil digital marketing software market, 2018 - 2030
9.5.7.2 Brazil digital marketing software market, by solution, 2018 - 2030
9.5.7.3 Brazil digital marketing software market, by service, 2018 - 2030
9.5.7.4 Brazil digital marketing software market, by deployment, 2018 - 2030
9.5.7.5 Brazil digital marketing software market, by enterprise size, 2018 - 2030
9.5.7.6 Brazil digital marketing software market, by end use, 2017 - 2030
9.6 MEA
9.6.1 MEA digital marketing software market, 2018 - 2030
9.6.2 MEA digital marketing software market, by solution, 2018 - 2030
9.6.3 MEA digital marketing software market, by service, 2018 - 2030
9.6.4 MEA digital marketing software market, by deployment, 2018 - 2030
9.6.5 MEA digital marketing software market, by enterprise size, 2018 - 2030
9.6.6 MEA digital marketing software market, by end use, 2017 - 2030
Chapter 10 Competitive Analysis
10.1 Recent Developments and Impact Analysis, by Key Market Participants
10.2 Company/Competition Categorization
10.3 Vendor Landscape
10.3.1 Key Company Ranking Analysis, 2022
Chapter 11 Competitive Landscape
11.1 Adobe, Inc.
11.1.1 Company overview
11.1.2 Financial performance
11.1.3 Product benchmarking
11.1.4 Strategic initiatives
11.2 Hewlett Packard Enterprise Company
11.2.1 Company overview
11.2.2 Product benchmarking
11.2.3 Strategic initiatives
11.3 Hubspot, Inc.
11.3.1 Company overview
11.3.2 Product benchmarking
11.3.3 Strategic initiatives
11.4 International Business Machines Corporation
11.4.1 Company overview
11.4.2 Financial performance
11.4.3 Product benchmarking
11.4.4 Strategic initiatives
11.5 Marketo, Inc.
11.5.1 Company overview
11.5.2 Financial performance
11.5.3 Product benchmarking
11.5.4 Strategic initiatives
11.6 Microsoft Corporation
11.6.1 Company overview
11.6.2 Financial performance
11.6.3 Product benchmarking
11.6.4 Strategic initiatives
11.7 Oracle Corporation
11.7.1 Company overview
11.7.2 Financial performance
11.7.3 Product benchmarking
11.7.4 Strategic initiatives
11.8 Salesforce.com, Inc.
11.8.1 Company overview
11.8.2 Financial performance
11.8.3 Product benchmarking
11.8.4 Strategic initiatives
11.9 SAP SE
11.9.1 Company overview
11.9.2 Financial performance
11.9.3 Product benchmarking
11.9.4 Strategic initiatives
11.10 SAS Institute, Inc.
11.10.1 Company overview
11.10.2 Financial performance
11.10.3 Product benchmarking
11.10.4 Strategic initiatives
11.11 List of Other Market Players
List of Tables
Table 1 List of Abbreviation
Table 2 Digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 3 Digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 4 Digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 5 Digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 6 Digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 7 Digital marketing CRM software market, by region, 2018 - 2030 (USD Million)
Table 8 Digital email marketing software market, by region, 2018 - 2030 (USD Million)
Table 9 Digital social media marketing software market, by region, 2018 - 2030 (USD Million)
Table 10 Digital search marketing software market, by region, 2018 - 2030 (USD Million)
Table 11 Digital content management marketing software market, by region, 2018 - 2030 (USD Million)
Table 12 Digital marketing automation software market, by region, 2018 - 2030 (USD Million)
Table 13 Digital campaign management marketing software market, by region, 2018 - 2030 (USD Million)
Table 14 Other digital marketing solution market, by region, 2018 - 2030 (USD Million)
Table 15 Professional services in digital marketing software market, by region, 2018 - 2030 (USD Million)
Table 16 Managed services in digital marketing software market, by region, 2018 - 2030 (USD Million)
Table 17 Cloud digital marketing software market, by region, 2018 - 2030 (USD Million)
Table 18 On-premise digital marketing software market, by region, 2018 - 2030 (USD Million)
Table 19 Digital marketing software market in large enterprises, by region, 2018 - 2030 (USD Million)
Table 20 Digital marketing software market in SMEs, by region, 2018 - 2030 (USD Million)
Table 21 Digital marketing software market in automotive, by region, 2018 - 2030 (USD Million)
Table 22 Digital marketing software market in BFSI, by region, 2018 - 2030 (USD Million)
Table 23 Digital marketing software market in education, by region, 2018 - 2030 (USD Million)
Table 24 Digital marketing software market in government, by region, 2018 - 2030 (USD Million)
Table 25 Digital marketing software market in healthcare, by region, 2018 - 2030 (USD Million)
Table 26 Digital marketing software market in manufacturing, by region, 2018 - 2030 (USD Million)
Table 27 Digital marketing software market in media & entertainment, by region, 2018 - 2030 (USD Million)
Table 28 Digital marketing software market in other end use, by region, 2018 - 2030 (USD Million)
Table 29 North America digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 30 North America digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 31 North America digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 32 North America digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 33 North America digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 34 U.S. digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 35 U.S. digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 36 U.S. digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 37 U.S. digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 38 U.S. digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 39 Canada digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 40 Canada digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 41 Canada digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 42 Canada digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 43 Canada digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 44 Europe digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 45 Europe digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 46 Europe digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 47 Europe digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 48 Europe digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 49 Germany digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 50 Germany digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 51 Germany digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 52 Germany digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 53 Germany digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 54 U.K. digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 55 U.K. digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 56 U.K. digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 57 U.K. digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 58 U.K. digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 59 France digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 60 France digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 61 France digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 62 France digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 63 France digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 64 Asia Pacific digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 65 Asia Pacific digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 66 Asia Pacific digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 67 Asia Pacific digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 68 Asia Pacific digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 69 China digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 70 China digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 71 China digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 72 China digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 73 China digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 74 Japan digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 75 Japan digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 76 Japan digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 77 Japan digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 78 Japan digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 79 India digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 80 India digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 81 India digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 82 India digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 83 India digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 84 Latin America digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 85 Latin America digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 86 Latin America digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 87 Latin America digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 88 Latin America digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 89 Brazil digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 90 Brazil digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 91 Brazil digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 92 Brazil digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 93 Brazil digital marketing software market, by end use, 2018 - 2030 (USD Million)
Table 94 MEA digital marketing software market, by solution, 2018 - 2030 (USD Million)
Table 95 MEA digital marketing software market, by service, 2018 - 2030 (USD Million)
Table 96 MEA digital marketing software market, by deployment, 2018 - 2030 (USD Million)
Table 97 MEA digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
Table 98 MEA digital marketing software market, by end use, 2018 - 2030 (USD Million)
List of Figures
FIG. 1 Market research process
Fig. 2 Primary research process
Fig. 3 Information Analysis
Fig. 4 Data validation and publishing
Fig. 5 Digital marketing software market analysis and key buying criteria, 2018 - 2030
Fig. 6 Digital marketing software market segmentation
Fig. 7 Market size and growth prospects
Fig. 8 Digital marketing software market - Value chain analysis
Fig. 9 Digital marketing software market - Market dynamics
Fig. 10 Digital marketing software market - Porter’s five forces analysis
Fig. 11 Digital marketing software market - PESTEL analysis
Fig. 12 Digital marketing software market - Company ranking analysis, 2021
Fig. 13 Digital marketing software market: By solution segment outlook & market share, 2022 and 2030
Fig. 14 Digital marketing software market: By service segment outlook & market share, 2022 and 2030
Fig. 15 Digital marketing software market: By deployment segment outlook & market share, 2022 and 2030
Fig. 16 Digital marketing software market: By enterprise size segment outlook & market share, 2022 and 2030
Fig. 17 Digital marketing software market: By end use segment outlook & market share, 2022 and 2030
Fig. 18 Digital marketing software market: By region segment outlook & market share, 2022 and 2030
Fig. 19 North America digital marketing software market: Key takeaways
Fig. 20 Europe digital marketing software market: Key takeaways
Fig. 21 Asia Pacific digital marketing software market: Key takeaways
Fig. 22 Latin America digital marketing software market: Key takeaways
Fig. 23 MEA digital marketing software market: Key takeaways