India Baby Walker, Stroller & Pram, Market Overview, 2022-28

The report titled India Baby Walker, Stroller & Pram Market Overview, 2022-2028” provides a detailed analysis of baby walker and stroller products in the Indian market. Walker is the oldest form of baby mobility equipment present in the market which used to be the sole active product in the Indian market until the emergence of other innovative products like strollers & prams. Parents nowadays have become much aware of these products that are good enough to provide better comfort to an infant as the availability of the products is increasing due to the purchasing power of the parents. Companies have adopted online sales channels to sell premium products as the consumer group who are interested in buying it is more of an urban population where internet penetration is at its peak. Gradually, the companies are focusing on the development of offline sales channels as the price of the product is reducing and awareness among Tier-2 and Tier-3 cities is increasing. This report helps to give a better understanding of the performance of the walker and stroller segment of the mobility market along with its historical and forecasted value & volume and the profiles of major companies related to it.

Walker, strollers & prams are the most prominent segment of the baby mobility market in India. It can be described as on one hand where the market of walker products has been dominating the market and vastly penetrated one. On the other hand, the stroller products have been growing vigorously with a constantly growing adaption by making it a trending product that is expected to grow at a CAGR of above 18% in the coming years. Walker products are segmented into regular walkers, Musical walkers, Activity push walkers, and walker cum rockers. These products usually range within INR 2000/ item. Out of these products, the musical form of the walker has been performing relatively the fastest as compared to the other segment in the market and is further expected to show better performance. The stroller products in the market are segmented into Lightweight strollers, prams, strollers plus car seats, and twin and jogging strollers. This is the premium segment of the market where the product as of now ranges within INR 6000/item. Comparatively this segment of the market is growing with a stronger force and the lightweight products with their huge presence in the market make it grow even bigger.

Major companies with their brands

• Artsana India Private Limited - Chicoo
• BrainBees Solutions Private Limited - FirstCry
• Me N Moms Private Limited - MeeMee
• R for Rabbit Baby Products Private Limited - R For Rabbit
• Ral Consumer Products Limited - Tiffy and Toffee

Information about other companies

Baybee, Little Pumpkin, Luv Lap, Panda International, Safety First

Considered in this report

• Geography: India
• Base year: 2021-22
• Estimated year: 2022-23
• Forecast year: 2027-28

Aspects covered in this report

• India baby mobility equipment market with its value, volume, and forecast along with its segments (walker, stroller & prams)
• Product price and variant analysis
• Top profiled companies

Segment covered in the report

• Baby walker
• Baby stroller & prams

The approach of the report:

This report consists of a combination approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to a baby walker, stroller & prams products industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.