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The report provides an all-round analysis of India’s bathing soap market. Indian people prefer bathing soaps as it has been traditionally used among millions of consumers. The market for traditional bathing soap is considered mature, while the market for newer bath products and natural and anti-bacterial soaps presents significant growth potential. Traditional bathing soap and bath product companies are striving to meet the need of these new types of consumers. Bathing soap retailers that are previously resided firmly in niche markets are rapidly moving to the forefront of the soap and bath products industry. Companies have been rolling out the products with cheap price value is attracting the largest consumer base especially the rural regions. This report focuses on all the segments in bathing soap along with its historical and forecasted value, details of all top profiled companies present in this segment of the market.This report comes with 10% free customization, enabling you to add data that meets your specific business needs.
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Bathing soap products is a prominent segment of countries' overall bathing products market. The market has been segmented in various ranges of soap types like premium, Standard, Herbal, Deo and Baby soaps. Due to this varied range of products the market has been growing leaps and bounds and further expected to show healthy and positive growth with an Expected CAGR of above 7% in the coming years. In the last couple of years bathing soap, the market has got a boost with the government of India's swachh Bharat mission. Every soap maker in the country has gained from the initiative and encroached on the category to capitalize on growth current market scenario. Brands like Dettol have actively participated in the initiative by making the rural peoples aware of their range of cheap products. The bathing soap products have their availability in pan India irrespective of urban or rural and have flexible pricing which ranges from as low as Rs 10/piece, Rs 11/piece - Rs 20/piece to more than Rs 100/piece. Such reasons have played a huge role in increasing the adaption of products. Another reason for its adaption is that bathing soaps are distributed widely through the general retail stores as such products are easy to afford and have high availability. Standard soap segment dominates the market as these soaps are of the lowest price range which values not more than Rs 20 – 24/piece Lifebuoy, santoor, lux, etc are some of the prominent brands in this category. Whereas the market has the fastest growing product in the form of baby soaps such as Johnson & Johnson, Himalaya with a CAGR of over 18%. To attract more sets of consumers the companies have been manufacturing the soap products with a range of fragrances such as Lemon, sandal, glycerine, menthol, rose, lavender, etc.
Major Companies And Their Brands
- ITC Limited - Vivel, Fiama Di Wills, Superia
- Hindustan Unilever Limited - Lux, Lifebuoy, Dove
- Godrej Consumer Products Limited (GCPL) - Cinthol, Godrej No.1
- Reckitt Benckiser (India) limited - Dettol
- Karnataka Soaps and Detergents Limited - Mysore Sandal
Considered in this report:
- Geography: India & Global
- Base Year: FY 2018-19
- Estimated Year: FY 2019-20
- Forecast Year: FY 2024-25
Aspects Covered in this report:
- Global bath and shower market with its value and forecast along with its segments
- India Bathing and shower market with the segment (premium, Standard, Herbal, Deo and Baby soaps) along with value and forecast
- Product price and variant analysis
- Top profiled companies
Segment Covered In the report:
- Bathing Soap Market
- Premium Soap
- Standard Soap
- Herbal & Health Soap
- Deo Soap
- Baby soap
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.
Intended audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to bath and shower gel industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Table of Contents
1. Executive Summary2. Report Methodology3. India Demographic Insight7. India Economic Snapshot9. Disclaimer
4. Global Bath and Shower Market Outlook
5. India Bath and Shower Market Outlook
6. India Bathing Soap Market Outlook
8. Company Profile
List of Figures
List of Tables
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ITC Limited
- Hindustan Unilever Limited
- Godrej Consumer Products Limited
- Reckitt Benckiser (India) Private Limited
- Karnataka Soaps & Detergents Limited
