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E-Commerce in Ecuador

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    Report

  • 36 Pages
  • March 2021
  • Region: Ecuador
  • Euromonitor International
  • ID: 5018724
E-commerce, along with mobile e-commerce, were the big winners, as a result of COVID-19. Value sales for e-commerce increased by more than a third, as consumers turned to online shopping in order to avoid exposure to COVID-19. Also, retailers which were obliged close to brick-and-mortar outlets for several months switched to online channels in order to keep business going. Prior to COVID-19, it was mainly apparel and consumer electronics operators that had e-commerce platforms.

The E-Commerce in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-border E-Commerce, E-Commerce by Product Category, Mobile E-Commerce.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Surge in e-commerce as consumers shop from home
  • New kids on the block steal value share from Amazon
  • Apparel and footwear leads e-commerce in terms of value share

RECOVERY AND OPPORTUNITIES
  • Healthy value growth over forecast period
  • Grocery retailers venture into e-commerce
  • Banking infrastructure and internet penetration slow down growth in e-commerce

CHANNEL DATA
  • Table 1 E-Commerce by Channel and Category: Value 2015-2020
  • Table 2 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 3 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 4 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 5 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Informal market continues to flourish
  • Large public debt continues to hamper economy
  • What next for retailing?

OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Mother’s/Father’s Day
  • Summer Sales
  • Back to School
  • Christmas
  • Payments and delivery
  • Emerging business models

MARKET DATA
  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 9 Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 21 Retailing GBO Company Shares: % Value 2016-2020
  • Table 22 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 23 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 24 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 25 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 26 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 27 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMERGLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT
SOURCES
  • Summary 2 Research Sources