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E-Commerce in Bulgaria

  • PDF Icon

    Report

  • 47 Pages
  • March 2021
  • Region: Bulgaria
  • Euromonitor International
  • ID: 5018725
In 2020, e-commerce will record significant growth and continue to steal share from in-store retailing. The channel benefitted from COVID-19, especially during March, April, and May 2020, when residents in Bulgaria experienced prolonged lockdowns and movement restrictions, and therefore had to rely in part on e-commerce to get their regular grocery and foodservice supplies.

The E-Commerce in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-border E-Commerce, E-Commerce by Product Category, Mobile E-Commerce.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Significant growth of e-commerce as health-concerned consumers increasingly turn online for shopping needs
  • Leading grocery retailers and coffee, tea, and chocolate witness increased sales
  • eMAG introduced zero commission for sale of surgical masks and disinfectants

RECOVERY AND OPPORTUNITIES
  • E-commerce share set to triple if current growth rates are sustained
  • Additional regulations expected on e-commerce
  • Interactive visualisation of products set to become increasingly important

CHANNEL DATA
  • Table 1 E-Commerce by Channel and Category: Value 2015-2020
  • Table 2 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 3 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 4 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 5 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Fines for large retail chains that do not offer Bulgarian products
  • Impact of Bulgarian state-owned oil company set to create unknown impact on forecourt retailers
  • What next for retailing?

OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Christmas
  • Back to School
  • Payments and delivery
  • Emerging business models

MARKET DATA
  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 9 Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 11 Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 17 Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 19 Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 23 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 25 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 29 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 31 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 33 Retailing GBO Company Shares: % Value 2016-2020
  • Table 34 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 35 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 36 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 37 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 38 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 39 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 40 Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 41 Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 42 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 48 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 49 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 50 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
  • Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
  • Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
  • Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
  • Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
  • Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
  • Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMERGLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT
SOURCES
  • Summary 2 Research Sources