The global digital signage market was valued at $ 23.60 billion in 2022, and is projected to reach $ 50.60 billion by 2032, registering a CAGR of 7.96% from 2023 to 2032.
Digital signage is a class of large display screen formats that improve the visual experience with its professional-grade image quality and are mostly used for endorsing and advertising. These displays have replaced the traditional small and micro-display screens with large wall-sized LED and LCD displays, used across various industries. They are designed for applications that require the vendors to engage their customers/audiences with its wider viewing angle and to extract maximum effectiveness from the marketing messages.
The scope of the report discusses the potential opportunities for market players to enter the digital signage market. This report also provides in-depth analysis of the market, outlining current trends, key driving factors, and key areas of investment. The report includes Porter’s five forces analysis to understand the competitive scenario of the industry and role of each stakeholder in the value chain. The report features the strategies adopted by key market players to maintain their foothold in the market.
The Digital Signage market is segmented into offering, product, location, end user, and region. On the basis of offering, the market is divided into hardware, software, and service. In 2022, the hardware segment dominated the market, and it is expected to acquire a major market share by 2032 owing to an increase in use of digital signages for retail and education end user. On the basis of product, the market is categorized into single screen display, video wall, and kiosk. In 2022, the kiosk segment dominated the market, and it is expected to acquire a major market share by 2032 due to an increase in investment of government and private companies on airports, public transports, and other vital sectors.
On the basis of location, the market is divided into indoor and outdoor. In 2022, the indoor segment dominated the market, and outdoor segment is expected to acquire a major market share by 2032 owing to an increase in use of digital signages for retail and education end user. On the basis of end user, the market is divided into retail, education, healthcare, corporate, stadiums, government, and others. In 2022, the others segment dominated the market, and healthcare segment is expected to acquire a major market share by 2032.
On the basis of region, the Digital Signage market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).
Competitive analysis and profiles of the major global Digital Signage market players that have been provided in the report include ISEMC (HHSD TECHNOLOGY), Koninklijke Philips N.V., LG Electronics, NEC Corporation, Panasonic Corporation, Planar Systems, Inc., Sony Corporation, Samsung Electronics Co., Ltd., Viewsonic Corporation, and VOLANTI DISPLAYS. The key strategy adopted by the major players of the digital signage market is product launch.
Digital signage is a class of large display screen formats that improve the visual experience with its professional-grade image quality and are mostly used for endorsing and advertising. These displays have replaced the traditional small and micro-display screens with large wall-sized LED and LCD displays, used across various industries. They are designed for applications that require the vendors to engage their customers/audiences with its wider viewing angle and to extract maximum effectiveness from the marketing messages.
The scope of the report discusses the potential opportunities for market players to enter the digital signage market. This report also provides in-depth analysis of the market, outlining current trends, key driving factors, and key areas of investment. The report includes Porter’s five forces analysis to understand the competitive scenario of the industry and role of each stakeholder in the value chain. The report features the strategies adopted by key market players to maintain their foothold in the market.
The Digital Signage market is segmented into offering, product, location, end user, and region. On the basis of offering, the market is divided into hardware, software, and service. In 2022, the hardware segment dominated the market, and it is expected to acquire a major market share by 2032 owing to an increase in use of digital signages for retail and education end user. On the basis of product, the market is categorized into single screen display, video wall, and kiosk. In 2022, the kiosk segment dominated the market, and it is expected to acquire a major market share by 2032 due to an increase in investment of government and private companies on airports, public transports, and other vital sectors.
On the basis of location, the market is divided into indoor and outdoor. In 2022, the indoor segment dominated the market, and outdoor segment is expected to acquire a major market share by 2032 owing to an increase in use of digital signages for retail and education end user. On the basis of end user, the market is divided into retail, education, healthcare, corporate, stadiums, government, and others. In 2022, the others segment dominated the market, and healthcare segment is expected to acquire a major market share by 2032.
On the basis of region, the Digital Signage market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).
Competitive analysis and profiles of the major global Digital Signage market players that have been provided in the report include ISEMC (HHSD TECHNOLOGY), Koninklijke Philips N.V., LG Electronics, NEC Corporation, Panasonic Corporation, Planar Systems, Inc., Sony Corporation, Samsung Electronics Co., Ltd., Viewsonic Corporation, and VOLANTI DISPLAYS. The key strategy adopted by the major players of the digital signage market is product launch.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digital signage market analysis from 2022 to 2032 to identify the prevailing digital signage market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the digital signage market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global digital signage market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Product
- Single Screen Display
- Video wall
- Kiosk
By Offering
- Hardware
- Software
- Service
By Location
- Indoor
- Outdoor
By End User
- Education
- Healthcare
- Corporate
- Stadiums
- Government
- Retail
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East and Africa
- Saudi Arabia
- Africa
- Rest of Middle East And Africa
Key Market Players
- ISEMC (HHSD TECHNOLOGY)
- Koninklijke Philips N.V.
- LG Electronics
- NEC Corporation
- Panasonic Corporation
- Planar Systems, Inc.
- Sony Corporation
- Samsung Electronics Co., Ltd.
- Viewsonic Corporation
- VOLANTI DISPLAYS
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: DIGITAL SIGNAGE MARKET, BY OFFERING
CHAPTER 5: DIGITAL SIGNAGE MARKET, BY PRODUCT
CHAPTER 6: DIGITAL SIGNAGE MARKET, BY LOCATION
CHAPTER 7: DIGITAL SIGNAGE MARKET, BY END USER
CHAPTER 8: DIGITAL SIGNAGE MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- ISEMC (HHSD TECHNOLOGY)
- Koninklijke Philips N.V.
- LG Electronics
- NEC Corporation
- Panasonic Corporation
- Planar Systems, Inc.
- Sony Corporation
- Samsung Electronics Co., Ltd.
- Viewsonic Corporation
- VOLANTI DISPLAYS
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 233 |
| Published | January 2024 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 23.6 billion |
| Forecasted Market Value ( USD | $ 50.6 billion |
| Compound Annual Growth Rate | 7.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
