Germany Mattress Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The German mattress market witnessed a prominent expansion in the past decade. The demand for mattresses is increasing in commercial industries. The growth of the healthcare and hospitality sector provides a huge opportunity for the mattress market in Germany. Price is an important factor for consumers while buying products. Germans prefer quality products at affordable prices.

New innovations, such as multifunctional beds with height adjustment feature and electronic connectivity, are further driving interest from the buyers in the market and especially hospitals. There is also a growing demand for customized mattresses in the commercial sectors. However, the fluctuations in the prices of raw materials, prices, and manufacturing costs may restrain the market's growth.

Key Market Trends

Memory Foam Mattress is Taking the Large Market Share in Germany

Germans generally prefer no-frills foam mattresses right on top of a wooden, slatted bed frame called lattermost. One of these kind of Spartan mattresses is popular in the market as they are very comfortable and are also gel-infused. Box Spring mattresses are also projected to grow in the coming years, while latex mattresses hold a small share in the mattresses market. However, Latex mattresses of cooling gels and fabrics are witnessing people's interests, as they enhance comfort and possess minimal fire risks.

Online Channel for Mattress Market is Projected to Grow Faster

Online retailing of mattresses in the German market shows a sign of success for many retailers operating in the market. Online retailers offer different mattresses while giving customers the option to choose the degree of firmness and option to choose. The new companies are entering the market by selling universal mattresses to the customers in their market. With smart ideas and technological innovation, these companies make online buying of mattresses fascinating by giving different names to them.

However, 80% of the Germans still want to test a mattress before buying them. Although, some online companies such as Casper are giving tough competition to the retailers as the online stores offer much more convenience to buyers than traditional channels. Many start-ups are also expanding their product ranges to meet the varying needs of customers in the market. These start-ups are giving tough competition to the retailers and driving the margin down for them.

Competitive Landscape

The German mattress market is highly competitive, and with the advent of online channels, the market is facing a downturn in sales by traditional retailers. However, negative advertising by some retailers is helping them still to maintain their position in the market. New start-ups are entering the market and adopting aggressive price strategies and driving down the profit margins in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support