Ceramic tiles market, which is one of the leading variants of the flooring market has suffered several setbacks during 2020 due to the sudden COVID-19 pandemic. Malaysia, as one of the world's major producers of ceramic tiles, was one of the hardest hit by the virus outbreak, which resulted in a lack of finished tiles on the market. However, the construction sector, which is a major market for ceramic tiles, has been hit hard by the COVID-19, which has resulted in revenue losses for the ceramic tile industry.
The Malaysian ceramic tiles market is expected to witness strong growth over the forecast period owing to factors, such as the rising standard of living, increasing construction activity in the residential and commercial sectors, and growing urbanization. Furthermore, the number of households in the country is anticipated to increase by 2021, driving the demand for residential units, which will directly impact the ceramic tiles industry's growth in the country. The increasing number of commercial units in the future will also witness an increased demand for ceramic tiles.
The southern and central regions of Malaysia witness the highest sales of ceramic tiles in the country due to the high number of commercial and residential buildings located in these regions. The exports of Malaysian tiles are also increasing exponentially with an increasing demand for wall and roof tiles. The companies are also constantly coming up with product variations in terms of designs, sizes, and variants, which are expected to further propel the demand for ceramic tiles in upcoming years.
The replacement demand for ceramic tiles in the country has increased over the years by existing residential, commercial, and government units in the country which is positively impacting the demand for ceramic tiles in household units where people are looking for renovation or replacement of ceramic tiles products. The increasing shipments of Malaysian tiles due to strong demand in the foreign sector have further improved the industry's revenues. The demand for ceramic tiles has increased over the years with the launch of new items. While renovating homes people in the country majorly use ceramic tiles in kitchens, toilets, and balcony walls because they are non-slippery and scrub resistant.
Most of the newly constructed houses and commercial complexes are using ceramic tiles for flooring due to the ease of installation and the availability of ceramic tiles in varied forms, based on the requirements of the user. The prices of porcelain tiles are also relatively higher when compared with other ceramic tile categories, which cause a higher revenue generation by this segment. Porcelain tiles can be used for, both, indoor as well as outdoor applications and can be used on floors and exterior walls. Porcelain is the major choice in places where there is higher moisture content and increased foot traffic as they are slip-resistant in nature.
The Malaysian ceramic tile industry is fragmented in nature, with various organized and unorganized players operating in the space. Some of the major players in the market include YI-LAI Berhad, White Horse, MML, Kim Hin Industry Berhad, Guocera, Seacera Group Berhad, Johan holdings, and Niro Ceramic Group. Established players are already having a strong presence in the market. Thus, new players can enter the market only through mergers or acquisitions. The major players concentrate on the exports as well as the domestic market, whereas the small players cater to the domestic demand for tiles in the country.
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The Malaysian ceramic tiles market is expected to witness strong growth over the forecast period owing to factors, such as the rising standard of living, increasing construction activity in the residential and commercial sectors, and growing urbanization. Furthermore, the number of households in the country is anticipated to increase by 2021, driving the demand for residential units, which will directly impact the ceramic tiles industry's growth in the country. The increasing number of commercial units in the future will also witness an increased demand for ceramic tiles.
The southern and central regions of Malaysia witness the highest sales of ceramic tiles in the country due to the high number of commercial and residential buildings located in these regions. The exports of Malaysian tiles are also increasing exponentially with an increasing demand for wall and roof tiles. The companies are also constantly coming up with product variations in terms of designs, sizes, and variants, which are expected to further propel the demand for ceramic tiles in upcoming years.
Key Market Trends
Increasing Usage of Ceramic Tiles in Replacement and Renovation
The replacement demand for ceramic tiles in the country has increased over the years by existing residential, commercial, and government units in the country which is positively impacting the demand for ceramic tiles in household units where people are looking for renovation or replacement of ceramic tiles products. The increasing shipments of Malaysian tiles due to strong demand in the foreign sector have further improved the industry's revenues. The demand for ceramic tiles has increased over the years with the launch of new items. While renovating homes people in the country majorly use ceramic tiles in kitchens, toilets, and balcony walls because they are non-slippery and scrub resistant.
Porcelain Tiles are the Dominant Category
Most of the newly constructed houses and commercial complexes are using ceramic tiles for flooring due to the ease of installation and the availability of ceramic tiles in varied forms, based on the requirements of the user. The prices of porcelain tiles are also relatively higher when compared with other ceramic tile categories, which cause a higher revenue generation by this segment. Porcelain tiles can be used for, both, indoor as well as outdoor applications and can be used on floors and exterior walls. Porcelain is the major choice in places where there is higher moisture content and increased foot traffic as they are slip-resistant in nature.
Competitive Landscape
The Malaysian ceramic tile industry is fragmented in nature, with various organized and unorganized players operating in the space. Some of the major players in the market include YI-LAI Berhad, White Horse, MML, Kim Hin Industry Berhad, Guocera, Seacera Group Berhad, Johan holdings, and Niro Ceramic Group. Established players are already having a strong presence in the market. Thus, new players can enter the market only through mergers or acquisitions. The major players concentrate on the exports as well as the domestic market, whereas the small players cater to the domestic demand for tiles in the country.
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Table of Contents
1 INTRODUCTION1.1 Study Assumptions and Market definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Value Chain Analysis
4.5 Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights into Technological Advancements in the industry
4.7 Impact of COVID-19 on the market
5 MARKET SEGMENTATION
5.1 By Product
5.1.1 Glazed
5.1.2 Porcelain
5.1.3 Scratch Free
5.1.4 Other Products
5.2 By Application
5.2.1 Floor Tiles
5.2.2 Wall Tiles
5.2.3 Other Applications
5.3 By Construction Type
5.3.1 New Construction
5.3.2 Replacement and Renovation
5.4 By End User
5.4.1 Residential
5.4.2 Commercial
6 COMPETITIVE LANDSCAPE
6.1 Market Competion Overview
6.2 Company Profiles
6.2.1 YI-LAI Berhad
6.2.2 White Horse
6.2.3 MML
6.2.4 Kim Hin Industry Berhad
6.2.5 Guocera
6.2.6 Seacera Group Berhad
6.2.7 Niro Ceramic
6.2.8 Venus Tiles
6.2.9 KimGres
6.2.10 Feruni Ceramiche*
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 DISCLAIMER AND ABOUT US
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- YI-LAI Berhad
- White Horse
- MML
- Kim Hin Industry Berhad
- Guocera
- Seacera Group Berhad
- Niro Ceramic
- Venus Tiles
- KimGres
- Feruni Ceramiche*
Methodology
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