Europe Automotive Display Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The market is poised to register a CAGR of 8.89 % over the forecast period (2020-2025).

Key Highlights

• Trends, such as autonomous driving, connected vehicles, augmented reality, and multiple usages of sensors and cameras, have made the display systems in vehicles more enhanced and are driving the auto display manufacturers to align themselves with these trends in the automotive industry. Automotive display manufacturers continue to work intensively on various advanced technologies for vehicle display systems with a variety of new functionalities that are expected to be adopted in future vehicles.
• With growing automotive navigation and connectivity systems in vehicles, auto visualization technology is playing a vital role in them, which led to the incorporation of interactive displays in few vehicles delivered/launched by prominent automakers, like BMW and Mercedes-Benz. These types of displays are gaining significant attention from display suppliers for implementation in their developing and manufacturing processes of display systems.
• Vehicle interiors are providing a futuristic digital user experience to the drivers. The number of displays in vehicles is continuously increasing, as OEMs try to stay ahead of their competitors to make their cars more attractive with advanced instrument clusters. For instance, in March 2020, Continental AG showcased its autostereoscopic 3D technology, which displays three-dimensional scales, pointers, and objects.

Key Market Trends

Autonomous and Electric Vehicles Driving the Market

Norway is setting itself as an example for other countries for the adoption of electric vehicles. For instance, in 2019, of the total new cars sold, around 60% share belonged to electric cars. However, the sales volume could be higher in other European countries but with a lesser percentage of electric vehicle sales.

Leading automakers and display manufacturers are spending a considerable amount on research and development of displays for future electric and autonomous vehicles.

For instance, in 2019, BMW showcased iNext electric crossover curved display, in which information and control display are merged to create a single unit that is curved toward the driver. The curved screen is placed in such a way that the vehicle occupant cannot see its connection to the instrument panel.

Similarly, Byton M-Byte, an all-electric and autonomous SUV, comes with a 48-inch dash display. The display is controlled through AI voice tech, which also offers gesture control and facial recognition.

OLED to Witness Fastest Growth in the Automotive Display Market

Passenger cars with OLED displays were unveiled at various exhibitions, but its penetration rate is lower than LCDs in the consumer models. In 2017, total OLED display panel shipments of the automotive industry were 2.35 million units. Furthermore, out of them, more than 99% were PMOLED (Passive Matrix - OLED) displays. AMOLED screens are mostly used for rear-seat entertainment in luxury cars. However, OLED display systems are expected to be adopted faster than other technologies over the next five years. Now, most of the upcoming vehicles come equipped with OLED displays. For instance,

Cadillac unveiled its luxury SUV 2021 Escalade, which includes a curved Organic Light Emitting Diode screen. The display system comprises three screens, including a paper-thin OLED, and its curvature positions the display screen for optimal visibility.

Mercedes-Benz is planning to use LG OLED panels, where the S-Class and E-Class will be possibly equipped with OLED, not an LCD, by the end of 2020.

Competitive Landscape

The Europe automotive display market is moderately fragmented due to the presence of many local and global players, such as LG Electronics, Visteon Corporation, and Robert Bosch GmbH. The market is transforming with the evolution of technologies. Still, conventional technology will continue to hold a significant share as new technologies will continue to be in the concept phase for the next two-three years. Although, the companies are increasing their investments in R&D projects to provide the best display experience to the car owner. For instance,

• In 2019, JDI Europe GmbH and Faurecia entered in a partnership for display systems. During CES 2019, the combined entity showcased a 32.1 inches 6K display.
• In 2018, Visteon Corporation inaugurated its technology center in Germany. This new facility will improve the company’s portfolio of vehicle cockpit electronics, information display, driver assistance, cockpit domain controller, and autonomous driving technologies.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support