Asia Pacific Automotive Infotainment Systems Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The automotive infotainment systems market is expected to exhibit a CAGR of over 14% during the forecast period 2020-2025.

Key Highlights

• The major factors driving the growth of the market are the increasing demand for comfort, convenience and safety. The ADAS market is expected to grow at a CAGR of 16.22% and this growth will subsequently drive the growth in Automotive Infotainment Market.
• Smartphone penetration and flawless supply of high-speed internet has increased the connectivity and boosted the demand for infotainment systems. OEMs have started entering mid and small car segments with advanced infotainment system.
• Growth in adoption rate of infotainment systems in luxury car segment is also seen in the automotive industry. In fiercely competitive shared mobility market, players are getting infotainment systems installed in the vehicles to cater to the customer’s need of convenience and entertainment. However, the rise in the number of accidents due to drivers’ distraction, may hinder the growth of the market.
• Automakers are strongly competing to deploy advanced infotainment system for their upcoming vehicle models, during the forecast period. Easy availability of open source platforms for software integration with cost friendly hardware has allowed major OEMs to collaborate with non-automotive tech companies. For instance, In September 2018, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault, decided to adopt Google Inc.’s Android operating system (OS) for their next-generation infotainment systems from 2021. Additionally, in 2018, Toyota Motor Corporation has started adding software applications such as Line to its T-Connect infotainment system for new Crown model to provide enhanced infotainment experience.
• Asia-Pacific is likely to see an increase in the demand for the rear seat infotainment system, majorly from mobility service vehicles, during the forecast period.

Key Market Trends

Increasing Demand for Rear Seat Infotainment Systems

The demand for rear-seat infotainment systems has increased over the past three years. Earlier rear-seat infotainment systems were used only in luxury cars, and hence, in order to sustain in the highly competitive taxi industry, the taxi firms started incorporating innovative products and services; to offer the best service to their customers. Currently, an infotainment system is one of the trending services deployed by taxi firms.

• In September 2019, Access, a Japanese automotive infotainment solution provider unveiled its Twine4car in-car enterttainment system that runs on Bosch's Android powered In Vehicle Infotainment System (IVI). Twine4car 2.0 provides the combination of white-labelled content streaming with infotainment service platform.

In addition to this, the growing trend of autonomous vehicles has made automakers to not only focus on driver assistance systems, but also on the infotainment systems, including rear seat infotainment system.

Emerging markets, such as India, have been witnessing automotive players entering the rear-seat infotainment system. For instance, in 2018, Blaupunkt, car infotainment supplier entered the rear seat infotainment system with the launch of its BP RSE AD 10.1. This rear seat monitor is ultra-thin and runs Android on 4.4.4 OS with a quad-core processor and features a capacitive touch screen and built-in Wi-Fi.

Thus, based on the aforementioned developments, the demand for rear-seat infotainment systems is expected to increase during the forecast period.

China Driving the Asia-Pacific Market

Among Asia-Pacific countries, China occupied more than 50% of the Asia-Pacific automotive market, owing to its highest vehicle sales over the past decade. The country is anticipated to continue to see positive vehicle sales during the forecast period, owing to the growing focus on new energy vehicles (NEV), among automakers. However, the recent decline in production and sales of vehicles and Coronavirus outbreak has made the Chinese automotive industry stagnant

The shift from simple audio systems to touchscreen infotainment systems that support multiple features, such as navigation, Apple CarPlay, Android Auto, Telematics, etc. are driving the demand for infotainment systems in the country.

Although the passenger car sales has declined in China in 2018 and 2019 and COVID 19 outbreak will leave a huge impact on the industry, the sales of commercial vehicles is increasing and this factor is expected to propel the market growth for infotainment systems owing to the demand for increased operatonal efficiency and safety. Additionally, the road infrastructure in China is developing, and thus, navigation has become a must-have feature in almost all the vehicles.

In 2019, CHJ Automotive, an electric vehicle manufacturer in China, launched ONE, a smart electric luxury SUV. The vehicle is equipped with a four-screen infotainment system, including a smart voice system. The ONE features a dual-chip system and a dual-system structure and is equipped with a Qualcomm Xiao Long 820A-class chip and has an Android Automotive compatible system.

Competitive Landscape

The Automotive infotainment systems market in Asia Pacific is a fragmented one with various aftermarket players in the market. Some of the Key players dominating the market are Panasonic Corporation, Denso Ten, Blaupunkt, etc. dominating the market

In 2020, BAIC Yinxiang Automobile Co. Ltd has collaborated with ADAYO (a subsidiary of Foryou Corporation). ADAYO specializes in the design and development of vehicle infotainment systems, Beidou, GPS, and GLONASS (single-or dual-mode) navigation systems, and also, driver assistance systems. This partnership will build new platforms for BAIC Yinxiang’s second product restructure to realize a platform production mode, and to improve intelligent vehicle manufacturing.

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