Summary
The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact IKEA's performance.
The non-essential nature of IKEA’s business and its low online penetration mean the pandemic will have a significant impact on its 2020 sales.
IKEA’s reaction to the crisis will boost brand image, and this will benefit it in the long term.
Scope
Reasons to Buy
The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact IKEA's performance.
The non-essential nature of IKEA’s business and its low online penetration mean the pandemic will have a significant impact on its 2020 sales.
IKEA’s reaction to the crisis will boost brand image, and this will benefit it in the long term.
Scope
- IKEA will be heavily impacted by physical store closures in key markets including Germany, the US, France and the UK.
- Global competitors have an advantage over IKEA; Walmart and Amazon have a far broader product range to lean on.
Reasons to Buy
- Use our revised 2020 forecast for IKEA to understand how it will perform this year.
- Use our charts to review how IKEA's sales are split by region globally and how these regions have been impacted by COVID-19.
- Use our in-depth analysis to review how IKEA has responded to COVID-19 and how this will affect its performance.
Table of Contents
Executive Summary- IKEA's exposure to COVID-19
- IKEA's operational responses to COVID-19
- Key findings
- Key conclusions
- Geographic spread analysis - COVID 19 vs IKEA Group Sales
- Global & regional impact
- COVID-19 global impact score for IKEA versus competitors
- Revised 2020 revenue forecast
- Company reaction
- Charitable donations
- Operational changes
- Staff wellbeing
- Appendix
- Methodology
List of Tables
- IKEA’s exposure: impact in locked-down countries
List of Figures
- Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
- Countries/ regions affected by COVID-19
- Spread of IKEA group sales and stores in 2019
- COVID-19 global impact score for IKEA versus competitors
- IKEA global revenue and year on year growth 2015-2020
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- IKEA
- Walmart
- Amazon
- Home Depot
- Leroy Merlin (Adeo Groupe)
- Menards
- Lowe's
- Ace Hardware
- Target
- Sherwin Williams
