E-Commerce in Ireland - Industry Market Research Report

Growing web: Website innovation and social media marketing are causing e-commerce in Ireland to boom

E-tailers (online retailers) continue encroaching on the competitive advantages once solely offered by high-street counterparts through virtual and augmented reality and chat assistants. E-tailers are making it easier for financially constrained consumers to shop online by partnering with buy now, pay later platforms like Klarna and Split Pay. Delivery options are increasingly customisable, with same-day, chosen-day or locker delivery options rising in popularity because of their convenience. Soaring numbers of sales start on social media applications like Instagram and TikTok, encouraging e-tailers to boost investment in their marketing departments to drive interactions and raise their online presence. Innovation in the industry is high, with retailers constantly finding new areas to add value to their customers, like subscription-style services for certain everyday products.

Operators in the industry retail a variety of products via the internet, mail order, TV and phone. Online auction sites are included in the industry, but transactions involving motor vehicles and motor vehicle parts are not covered. The industry excludes retailers that have a high-street presence but also sell products through the internet and other channels.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.