Supermarkets in Ireland - Industry Market Research Report

Smaller baskets: Price competition is fierce as households seek out deals

Supermarket revenue is expected to creep upwards at a compound annual rate of 3.5% to €20.2 billion over the past five years. Supermarket activity exploded at the start of the pandemic, with hospitality closures forcing households to cook at home. Ordering groceries online became popular, and delivery has remained a permanent fixture in the supermarket sphere with large existing supermarkets like Tesco ramping up online offerings. Shoppers are now prioritising caring for people and the planet and supermarkets have been adapting by expanding organic and vegan ranges. Supermarkets sell a range of groceries and food, including fruit, vegetables, bread, canned goods, toiletries, dairy goods, alcohol, cleaning products and cigarettes. Off licences, greengrocers and symbol group and non-affiliated independent convenience stores are not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.