Agricultural Machinery & Equipment Wholesaling in Ireland - Industry Market Research Report

Poor harvest: High inflation holds back high-ticket tractor sales to farmers

Agricultural machinery and equipment wholesalers are susceptible to fluctuations in business confidence, climate conditions and the real effective exchange rate. According to the CSO, the number of farms in Ireland fell by 3.4% over the decade through 2020, but the average farm size grew by 2.2%, as did the number of cattle, sheep, pigs and poultry (10.7%, 16.3%, 4.4% and 50.8%, respectively). The growing number of livestock has boosted sales of animal farming products, while the expansion in farm size has lifted sales of high-ticket items like harvesters. The EU's Common Agricultural Policy (CAP) has helped Irish agriculture, providing basic payments to farmers and investing in rural development - enabling farmers to invest more in machinery. The industry comprises companies that wholesale agricultural machinery, equipment and supplies. This includes ploughs, poultry-keeping machines, liquid manure and slurry spreaders, tractors used in forestry and agriculture, threshers, produce sorters, milking machines, animal feeders, seeders, bee-keeping machines, harvesters and lawnmowers. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.