Advertising, Public Relations & Related Services in Mexico - Industry Market Research Report

Bad publicity: Demand for the industry's services is expected to decline

Advertising, Public Relations & Related Services in Mexico
The Advertising, Public Relations and Related Services industry in Mexico is engaged in the creation of advertising campaigns, the design and implementation of public relations campaigns, buying time or advertising space in the media, media representation, direct mail advertising campaign services, distribution of advertising and other advertising services. Over the five years to 2019, the Mexican economy has grown significantly. during the five-year period to 2019, demand for nearly all of the industry's services has declined, with the exception of traditional advertising services and outdoor advertising services. This is primarily a result of shifting business needs which has negatively affected the industry. Moving forward, the industry in Mexico is expected to adapt to changing preferences toward advertising services and offer more niche services to cater to existing clientele and the growing industries. As a result, over the five years to 2024, industry revenue is expected to increase. As the economy continues to grow, consumers will be more willing and able to purchase discretionary products and services resulting in businesses looking to invest in industry services to attract new consumers toward their goods and services.This industry comprises establishments primarily engaged in advertising and related activities, such as the creation of advertising campaigns, the design and implementation of public relations campaigns, buying time or advertising space in the media, media representation, direct mail advertising campaign services, distribution of advertising material and other advertising services. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.