H&M: Coronavirus (COVID-19) Company impact
Summary
As Clothing & Footwear accounts for a high percentage of H&M’s sales, it will be hit by the significant drop in demand, as shoppers have little need to purchase new fashion items while they are staying indoors
H&M has been making significant adjustments to its production plans, allowing the business to support medical staff and react more effectively to trade.
The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact H&M's performance.
Scope
Reasons to Buy
Summary
As Clothing & Footwear accounts for a high percentage of H&M’s sales, it will be hit by the significant drop in demand, as shoppers have little need to purchase new fashion items while they are staying indoors
H&M has been making significant adjustments to its production plans, allowing the business to support medical staff and react more effectively to trade.
The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact H&M's performance.
Scope
- The value proposition of H&M's core brand is likely to help it to quickly regain appeal following the pandemic, aiding it in being more resilient than midmarket players.
Reasons to Buy
- Use our revised 2020 forecast for H&M to understand how it will perform this year.
- Use our charts to review how H&M's sales are split by region globally and how these regions have been impacted by COVID-19.
- Use our in-depth analysis to review how H&M has responded to COVID-19 and how this will affect its performance.
Table of Contents
Executive Summary- H&M's exposure to COVID-19
- H&M's operational responses to COVID-19
- Key findings
- Key conclusions
- Geographic spread analysis - COVID 19 vs H&M Group Sales
- Global & regional impact
- COVID-19 global impact score for H&M versus competitors
- Revised 2020 revenue forecast
- H&M exposure: brand sales by region vs regional impact levels
- Company reaction
- Online fulfilment
- Shifting production
- Supporting global organisations
Appendix
- Methodology
List of Figures
- Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
- Countries/ regions affected by COVID-19
- Spread of H&M group sales and stores in 2019
- COVID-19 global impact score for H&M versus competitors
- H&M global revenue and year on year growth 2015-2020
- H&M exposure: brand sales by region vs regional impact levels
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Gap
- Topshop
- Amazon
- Arket
- Monki
- Bestseller
- Target
- TJX
- Inditex
- Tesco
- Zara
- & Other Stories
- COS
- Weekday
- LVMH
- Primark
- Boden
