Apple: Coronavirus (COVID-19) Company impact
Summary
Apple’s revenue is forecast to fall by 3.8% in 2020 in what would have been a good year for the retailer with significant new iPhone releases planned for September.
Apple has been significantly impacted by COVID-19 in China, initially due to the effect on its supply chain and then due to store closures and weakened demand in what is an important market for the retailer.
The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact Apple's performance.
Scope
Reasons to Buy
Summary
Apple’s revenue is forecast to fall by 3.8% in 2020 in what would have been a good year for the retailer with significant new iPhone releases planned for September.
Apple has been significantly impacted by COVID-19 in China, initially due to the effect on its supply chain and then due to store closures and weakened demand in what is an important market for the retailer.
The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact Apple's performance.
Scope
- Apple’s rivals will all fare differently, with competitor Samsung being somewhat shielded from COVID-19’s impact on the Chinese market as the country is small market for Samsung and it has manufacturing facilities spread across numerous countries.
- Apple will suffer from dampened demand due to the impacts of COVID-19, with consumers feeling less financially stable so less likely to purchase an expensive phone.
- Apple has partnered with Google to develop a contact tracing app, a tool that it hopes will be used by a number of governments around the world to help slow the spread of the virus.
Reasons to Buy
- Use our revised 2020 forecast for Apple to understand how it will perform this year.
- Use our charts to review how Apple's sales are split by region globally and how these regions have been impacted by COVID-19.
- Use our in-depth analysis to review how Apple has responded to COVID-19 and how this will affect its performance.
Table of Contents
Executive Summary- Apple's exposure to COVID-19
- Apple's operational responses to COVID-19
- Key findings
- Key conclusions
- Geographic spread analysis - COVID 19 vs Apple Group Sales
- Global & regional impact
- COVID-19 global impact score for Apple versus competitors
- Revised 2020 revenue forecast
- Company reaction
- Staff and supply chain
- Store closures
- Supporting governments
Appendix
- Methodology
List of Figures
- Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
- Countries/ regions affected by COVID-19
- Spread of Apple group sales and stores in 2019
- COVID-19 global impact score for Apple versus competitors
- Apple global revenue and year on year growth 2015-2020
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Samsung
- AO.com
- Amazon
- Best Buy
- Dell
- Dixons Carphone
- Foxconn
