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Retailer Reactions in China: Coronavirus (COVID-19) - Case Study

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    Report

  • 10 Pages
  • May 2020
  • Region: China
  • GlobalData
  • ID: 5030923
Retailer Reactions in China: Coronavirus (COVID-19) - Case Study

Summary

This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.

Identifying and learning from retailers’ strategies during the peak of the Coronavirus outbreak

Scope
  • Store staff become individual influencers boosting product sales via digital channels
  • Maintaining engagement with core customers via apps and training sessions
  • Advancing automation to deliver goods
  • Flexing human resources to meet demand across sectors

Reasons to Buy
  • This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.

Table of Contents

COVID-19 Case Study: Retailers Reactions in China
  • COVID-19 Case Study: Lin Qingxuan
  • COVID-19 Case Study: Nike
  • COVID-19 Case Study: Meituan Dianping, JD.com, Alibaba
  • COVID-19 Case Study: Hema

Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Lin Qingxuan
  • Alibaba
  • Nike
  • Meituan Dianping
  • JD.com
  • Hema
  • Alibaba