Healthier Snacking: COVID-19 Case Study

Summary

Many governments across the world have placed their countries on lockdown, curtailing freedom of movement and closing non-essential businesses. Product choices prior to COVID-19 were often shaped by the demands of on-the-go lifestyles, which no longer apply as consumers are confined to their homes.

This report is part of the publisher's COVID-19 Case Study series, which analyses specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It focuses on healthier snacking and opportunities in health food during the pandemic.

Scope

• The COVID-19 outbreak has been changing consumers' lives: healthier snacks are key to personal health at home.
• The once-appealing notion of snacking on the go is irrelevant when consumers are confined to their homes.
• Consumers are now buying snack foods in greater numbers, and looking to brands for tips on health and wellness.
• Snack producers will explore new ways to support customers' demand for personalized health during the pandemic.

Reasons to Buy

• Understand a specific examples of consumer trends and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.