Globally, Japan's ecommerce Market is ranked fourth after the United States, China, and the United Kingdom. In the Asia Pacific region, it's ranked second behind China. Japan's ecommerce Market is driven by high internet penetration, which is secured by the Hi-tech network infrastructure. Besides, time-saving, an extensive range of product choices in one place, is another reason for the growth of the ecommerce market in Japan.
Read the complete analysis of COVID-19 impact on Japan ecommerce Market in our report
As the government of Japan has declared state of emergency due to pandemic COVID-19, the ecommerce market in Japan is expected to remain disrupted in the first half of 2020. The only supply of essential items is allowed in the country. Japanese are spending mostly on grocery and personal care products; even the median price of the liquid soap has risen in Japan, as citizens are shopping in bulk. COVID-19 is having a catastrophic impact on many non-essential products in Japan. People are avoiding shopping for non-essential items like Apparel, Footwear, Bags & Accessories, but we expect the situation to improve in the second half of 2020. Our research says that from 2021 onwards situation will improve a lot, and growth will again come close to double-digit CAGR.
Companies Performance in Japan Ecommerce Industry
Companies like Amazon Japan, Yahoo Japan, and Rakuten are leading eCommerce platforms in Japan; these companies earn more than 50% of the country's yearly revenue. Amazon is offering same-day delivery in approximately 80% of Japan's population, covering nearly 100 Million consumers, which is propelling the eCommerce market in Japan. Segments like Fashion, Electronics, and Media are the most significant purchases by Japanese customers. Travel and Hotel bookings are also done through online methods. Besides, car insurance, grocery purchases, online tickets, and entertainment sales are also gaining popularity.
This report titled "Japan e-commerce Market m-commerce, Mobile Commerce (Mobile Browser, Mobile Application), Retail [Fashion (Apparel, Footwear, Bags & Accessories), Electronics & Media (Consumer Electronics, Books, Movies, Music & Games), Toys, Hobby & DIY (Toys & Baby, Sports & Outdoor, Hobby & Stationery and DIY, Garden & Pets), Furniture & Appliances (Furniture & Homeware and Household Appliances), Food & Personal Care (Food & Beverages, Personal Care)], Service, Digital Services and Number of Online Shoppers Company Analysis" captures a detailed analysis of Japan eCommerce Market and provides an all-encompassing analysis of the key growth drivers and challenges.
By Methods: In this report, we have covered both the markets
- Japan eCommerce Market
- Japan mCommerce Market
Japan eCommerce Market has been studied in 3 Product Categories
- Retail
- Service
- Digital Services
In this report, Japan Ecommerce Market has been covered in 5 Segments of Retail
1. Fashion
2. Electronics & Media
3. Toys, Hobby & DIY
4. Furniture & Appliances
5. Food & Personal Care
Sub-Segments of Retail: All the 5 Ecommerce Segments has been further sub-divided into Retail Sub-segments
1. Fashion
a. Apparel
b. Footwear
c. Bags & Accessories
2. Electronics & Media
a. Consumer Electronics
b. Books, Movies, Music & Games
3. Toys, Hobby & DIY
a. Toys & Baby
b. Sports & Outdoor
c. Hobby & Stationery
d. DIY, Garden & Pets
4. Furniture & Appliances
a. Furniture & Homeware
b. Household Appliances
5. Food & Personal Care
a. Food & Beverages
b. Personal Care
All the companies have been studied from three points
- Overview
- Recent Developments
- Sales Analysis
Company Analysis
- Rakuten
- Amazon Japan
- Kakaku Inc.
- Yahoo Japan
- DMM.com Ltd.
Table of Contents
Companies Mentioned
- Rakuten
- Amazon Japan
- Kakaku Inc.
- Yahoo Japan
- DMM.com Ltd.
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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