This new 136-page report provides the latest detailed market intelligence and customer reviews of the most widely used Sunday School and Vacation Bible School curriculum products in the U.S. Featuring nearly 100 tables, 20 graphs, and scores of user comments, the report is based on survey data collected from users online during November 2019 through February 2020.
This study was initiated and conducted independently by the analyst. The results reflect customer provided opinions, not the product reviews and opinions of the analyst. As an independent researcher, the analyst is not biased toward or against any of the products rated or not rated in this report.
The survey questionnaire was developed by the analyst and reviewed by a panel of industry professionals. These professionals contributed valuable suggestions toward more credible and useful results. The analyst is grateful to these colleagues and the organizations that permitted them to offer their time and talent.
This survey was conducted online from November 2019 through February 2020. Approximately 68,000 e-mail invitations were sent to targeted lists of church leaders and staff. In 2019, Campbell Rinker again increased the number of lists used for fielding (even beyond the expanded distribution of 2017). A total of 207 respondents qualified to respond to the curricula questions in the study, agreed to participate, and provided valid responses. A sample size of 207 yields an accuracy of ±6.8% at the 95% confidence level.
The analyst establishes strict rules for responses to be considered valid, ensuring high legitimacy and quality of the data. To correct any variations that new lists might have introduced into the response and prevent bias, researchers took the added step of weighting the response by church size according to the latest metrics available from list compilers and normalizing response by list.
Table of Contents
- Introduction & Methodology
- Executive Summary
- Sunday School Curricula: Background and Preferences
- Personal Interaction with Curricula
- Sunday School Attendance
- Changes in Attendance
- Sunday School Format Used
- Sunday School Resources Used
- Acceptable Bible Translations
- Online Supplemental Resources Used
- Websites Used for Planning Sunday School
- Frequency of Website Visits
- Number of Computers in Classroom
- Internet Access in Classroom
- Sunday School Curricula: Purchase Behavior
- Purchase Involvement
- Purchase Source
- Preferred Ordering Method
- Amount Spent in 2019
- Expected Spending in 2020
- Why Spending Increase in 2020
- Why Spending Decrease in 2020
- Frequency of Curriculum Changes
- Reasons for Discontinuation
- Importance of Curriculum Attributes
- Interest in Additional Curriculum Features
- Sunday School Curricula: Awareness, Usage, and Satisfaction
- Unaided Publisher Awareness
- Aided Product Awareness
- Curricula Used in Past Three Years
- Most Familiar Curriculum
- Source of Awareness
- Years Using Current Product
- Loyalty to Publisher
- Customer Recommendations
- Overall Satisfaction
- Attribute Satisfaction
- Overall Gap Analysis
- Individual Product Ratings
- 252 Basics (The reThink Group/Orange)
- The Gospel Project
- Bible Studies for Life (Lifeway Christian Resources)
- Dig In (Group Publishing)
- Tru (David C Cook)
- VBS Curricula: Background and Preferences
- Personal Interaction with Curricula
- VBS Held in Recent Years
- Vacation Bible School Attendance
- VBS Curricula: Purchase Behavior
- Purchase Involvement
- Purchase Source
- Preferred Ordering Method
- Amount Spent in 2019
- Expected Spending in 2019
- Why Spending Increase in 2019
- Why Spending Decrease in 2019
- Frequency of Purchase
- Alternatives to Purchasing New VBS Curricula
- Reasons for Discontinuation
- Importance of Curriculum Attributes
- VBS Curricula: Awareness, Usage, and Satisfaction
- Unaided Publisher Awareness
- Aided Publisher Awareness
- Curricula Used In Past Three Years
- VBS Product Used Most Recently
- Source for Awareness
- Years Using Publisher’s Products
- Loyalty to Publisher
- Customer Recommendations
- Overall Satisfaction
- Attribute Satisfaction
- Overall Gap Analysis
- Individual Product Ratings
- Group Publishing
- Lifeway Christian Resources
- Answers in Genesis
- Midweek Children’s Programs
- Personal Interaction with Curricula
- Mid-Week Program Attendance
- Estimated Midweek Only Attendance
- Years Providing Midweek Children’s Program
- Reason for Starting Midweek Children’s Program
- Midweek Children’s Program Used
- Unaided Awareness of Midweek Children’s Programs
- Aided Awareness of Midweek Children’s Programs
- Percentage of Budget Allocated to Midweek Programs
- Measuring Success of Midweek Children’s Programs
- Likelihood to Continue Midweek Children’s Programming
- Adult Bible Study
- Average Attendance for Adult Bible Study Classes
- Source for Adult Bible Study Curriculum
- Types of Bible Studies Used
- Demographics
- Typical Months for Curriculum Purchase Decisions
- Number of Full-time, Paid Staff
- Employment Status of Respondents
- Staff Turnover
- Amount Spent on Staff Training
- Positions/Roles of Respondents
- Media Usage
- Church Technology Use
- Congregation Size
- Denomination or Affiliation
- Church Gross Income
- Church Location
- Appendix
- Questionnaire
Samples
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