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Smartwatch Market By Application, By Operating System, By Product: Global Opportunity Analysis and Industry Forecast, 2023-2032

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    Report

  • 344 Pages
  • November 2023
  • Region: Global
  • Allied Market Research
  • ID: 5118785
A smartwatch is a sophisticated wearable device that combines the traditional functionality of a wristwatch with advanced computing capabilities. It serves as a miniature extension of a user's smartphone or other connected devices, offering a diverse range of features beyond simple timekeeping. Typically equipped with a digital display, touch screen interface, and sensors, a smartwatch enables users to interact with various applications and receive notifications directly on their wrists. This compact device is designed to enhance convenience, connectivity, and functionality for individuals on the go.

Smartwatches find application across a multitude of scenarios, with health and fitness tracking being a prominent use case. Many smartwatches come equipped with sensors for monitoring vital signs such as heart rate, sleep patterns, and step count. Fitness enthusiasts use dedicated apps to track workouts, set fitness goals, and maintain a healthy lifestyle. Navigation is another key application, with GPS-enabled smartwatches providing real-time location data and directions for outdoor activities such as running, hiking, or cycling.

Communication features are integral to smartwatches, allowing users to receive calls, messages, and notifications directly on their wrists. Voice commands and voice-to-text functionality enable hands-free communication. In addition, smartwatches serve as productivity tools, offering features like calendars, reminders, and note-taking apps. Professionals use them to stay organized, manage schedules, and quickly access important information on the go.

Entertainment features also contribute to the appeal of smartwatches. Users can control music playback on their smartphones, view notifications from social media apps, and in some cases, even access streaming services directly from their wrists. These devices provide a seamless integration of technology into daily life, offering a multifunctional and personalized user experience.

End users of smartwatches span a diverse range of individuals. Fitness enthusiasts seeking health monitoring and workout tracking, tech enthusiasts fascinated by the latest innovations, and professionals desiring seamless connectivity and organization are common users. Outdoor enthusiasts appreciate navigation features during activities, while individuals with specific health concerns find value in advanced health monitoring features. As smartwatches become more affordable and versatile, they appeal to a broader audience of general consumers who appreciate the convenience of having a multifunctional device readily accessible on their wrists. In essence, the smartwatch has evolved into a versatile and integral component of the modern wearable technology landscape, catering to a spectrum of user needs and preferences.

Significant factors operating in the global smartwatch market are growth in demand for wireless fitness and sports devices, increase in health awareness among consumers, and emergence of large number of players in the smartwatch market, which are expected to drive the market globally. However, high cost of smartwatch acts as a major restraint, which is expected to hamper the market growth to a certain extent. Furthermore, rise in investment on building connected ecosystem is expected to offer lucrative opportunities to the market growth globally.

The smartwatch market is segmented into product, application, operating system, and region. By product, the market is categorized into extension, standalone, and classical. In 2022, the standalone segment dominated the market, and it is expected to acquire major market share during the forecast period. By application, it is divided into personal assistance, wellness, healthcare, sports, and others. In 2022, the personal assistance segment dominated the market, and it is expected to acquire major market share during the forecast period. On the basis of operating system, the market is categorized into watchOS, android, RTOS, Tizen, and others. In 2022, the android segment dominated the market, and it is expected to acquire major market share during the forecast period. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA along with its prominent countries.

Region-wise, the Smartwatch Market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, and rest of Asia- Pacific), and LAMEA (Latin America, Middle East, and Africa).

Competitive analysis and profiles of the major global smartwatch market players that have been provided in the report include Apple, Fitbit (Google), Garmin, Huawei Technologies Co., Ltd., Fossil Group, Inc., Motorola Mobility LLC (Lenovo), Sony Corporation, Samsung Electronics Co. Ltd, TomTom International BV, and Amazon. The key strategies adopted by the major players of the smartwatch market is product launch.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the smartwatch market analysis from 2022 to 2032 to identify the prevailing smartwatch market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the smartwatch market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global smartwatch market trends, key players, market segments, application areas, and market growth strategies.

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Key Market Segments

By Application

  • Sports
  • Others
  • Personal Assistance
  • Wellness
  • Healthcare

By Operating System

  • WatchOS
  • Android
  • RTOS
  • Tizen
  • Others

By Product

  • Extension
  • Standalone
  • Classical

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
Key Market Players
  • Apple
  • Fitbit (Google)
  • Huawei Technologies Co., Ltd.
  • Sony Corporation
  • Samsung Electronics Co. Ltd
  • TomTom International BV
  • Motorola Mobility LLC (Lenovo)
  • Amazfit (Zepp Health Corporation)
  • Garmin
  • Fossil Group, Inc.

 

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate to high bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. Moderate to high threat of substitutes
3.3.4. Moderate intensity of rivalry
3.3.5. Moderate to high bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Growth in demand for wireless fitness & sports devices
3.4.1.2. Increase in health awareness among the consumers
3.4.1.3. Emergence of large number of players in the market
3.4.2. Restraints
3.4.2.1. High initial cost of smartwatch
3.4.3. Opportunities
3.4.3.1. Rise in investment on building connected ecosystem
CHAPTER 4: SMARTWATCH MARKET, BY APPLICATION
4.1. Overview
4.1.1. Market size and forecast
4.2. Personal Assistance
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Wellness
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Healthcare
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
4.5. Sports
4.5.1. Key market trends, growth factors and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market share analysis by country
4.6. Others
4.6.1. Key market trends, growth factors and opportunities
4.6.2. Market size and forecast, by region
4.6.3. Market share analysis by country
CHAPTER 5: SMARTWATCH MARKET, BY OPERATING SYSTEM
5.1. Overview
5.1.1. Market size and forecast
5.2. WatchOS
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Android
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. RTOS
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Tizen
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
5.6. Others
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis by country
CHAPTER 6: SMARTWATCH MARKET, BY PRODUCT
6.1. Overview
6.1.1. Market size and forecast
6.2. Extension
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Standalone
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Classical
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
CHAPTER 7: SMARTWATCH MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by Application
7.2.3. Market size and forecast, by Operating System
7.2.4. Market size and forecast, by Product
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by Application
7.2.5.1.2. Market size and forecast, by Operating System
7.2.5.1.3. Market size and forecast, by Product
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by Application
7.2.5.2.2. Market size and forecast, by Operating System
7.2.5.2.3. Market size and forecast, by Product
7.2.5.3. Mexico
7.2.5.3.1. Market size and forecast, by Application
7.2.5.3.2. Market size and forecast, by Operating System
7.2.5.3.3. Market size and forecast, by Product
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by Application
7.3.3. Market size and forecast, by Operating System
7.3.4. Market size and forecast, by Product
7.3.5. Market size and forecast, by country
7.3.5.1. UK
7.3.5.1.1. Market size and forecast, by Application
7.3.5.1.2. Market size and forecast, by Operating System
7.3.5.1.3. Market size and forecast, by Product
7.3.5.2. Germany
7.3.5.2.1. Market size and forecast, by Application
7.3.5.2.2. Market size and forecast, by Operating System
7.3.5.2.3. Market size and forecast, by Product
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by Application
7.3.5.3.2. Market size and forecast, by Operating System
7.3.5.3.3. Market size and forecast, by Product
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by Application
7.3.5.4.2. Market size and forecast, by Operating System
7.3.5.4.3. Market size and forecast, by Product
7.3.5.5. Rest of Europe
7.3.5.5.1. Market size and forecast, by Application
7.3.5.5.2. Market size and forecast, by Operating System
7.3.5.5.3. Market size and forecast, by Product
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by Application
7.4.3. Market size and forecast, by Operating System
7.4.4. Market size and forecast, by Product
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by Application
7.4.5.1.2. Market size and forecast, by Operating System
7.4.5.1.3. Market size and forecast, by Product
7.4.5.2. India
7.4.5.2.1. Market size and forecast, by Application
7.4.5.2.2. Market size and forecast, by Operating System
7.4.5.2.3. Market size and forecast, by Product
7.4.5.3. Japan
7.4.5.3.1. Market size and forecast, by Application
7.4.5.3.2. Market size and forecast, by Operating System
7.4.5.3.3. Market size and forecast, by Product
7.4.5.4. Australia
7.4.5.4.1. Market size and forecast, by Application
7.4.5.4.2. Market size and forecast, by Operating System
7.4.5.4.3. Market size and forecast, by Product
7.4.5.5. Rest of Asia-Pacific
7.4.5.5.1. Market size and forecast, by Application
7.4.5.5.2. Market size and forecast, by Operating System
7.4.5.5.3. Market size and forecast, by Product
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by Application
7.5.3. Market size and forecast, by Operating System
7.5.4. Market size and forecast, by Product
7.5.5. Market size and forecast, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast, by Application
7.5.5.1.2. Market size and forecast, by Operating System
7.5.5.1.3. Market size and forecast, by Product
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast, by Application
7.5.5.2.2. Market size and forecast, by Operating System
7.5.5.2.3. Market size and forecast, by Product
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast, by Application
7.5.5.3.2. Market size and forecast, by Operating System
7.5.5.3.3. Market size and forecast, by Product
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
9.1. Apple
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. Fitbit (Google)
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.2.7. Key strategic moves and developments
9.3. Garmin
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. Huawei Technologies Co., Ltd.
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.4.7. Key strategic moves and developments
9.5. Fossil Group, Inc.
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.6. Motorola Mobility LLC (Lenovo)
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Business performance
9.7. Sony Corporation
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.8. Samsung Electronics Co. Ltd
9.8.1. Company overview
9.8.2. Key executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Business performance
9.8.7. Key strategic moves and developments
9.9. TomTom International BV
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.10. Amazfit (Zepp Health Corporation)
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.10.7. Key strategic moves and developments
List of Tables
Table 01. Global Smartwatch Market, by Application, 2022-2032 ($Million)
Table 02. Smartwatch Market for Personal Assistance, by Region, 2022-2032 ($Million)
Table 03. Smartwatch Market for Wellness, by Region, 2022-2032 ($Million)
Table 04. Smartwatch Market for Healthcare, by Region, 2022-2032 ($Million)
Table 05. Smartwatch Market for Sports, by Region, 2022-2032 ($Million)
Table 06. Smartwatch Market for Others, by Region, 2022-2032 ($Million)
Table 07. Global Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 08. Smartwatch Market for Watchos, by Region, 2022-2032 ($Million)
Table 09. Smartwatch Market for Android, by Region, 2022-2032 ($Million)
Table 10. Smartwatch Market for Rtos, by Region, 2022-2032 ($Million)
Table 11. Smartwatch Market for Tizen, by Region, 2022-2032 ($Million)
Table 12. Smartwatch Market for Others, by Region, 2022-2032 ($Million)
Table 13. Global Smartwatch Market, by Product, 2022-2032 ($Million)
Table 14. Smartwatch Market for Extension, by Region, 2022-2032 ($Million)
Table 15. Smartwatch Market for Standalone, by Region, 2022-2032 ($Million)
Table 16. Smartwatch Market for Classical, by Region, 2022-2032 ($Million)
Table 17. Smartwatch Market, by Region, 2022-2032 ($Million)
Table 18. North America Smartwatch Market, by Application, 2022-2032 ($Million)
Table 19. North America Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 20. North America Smartwatch Market, by Product, 2022-2032 ($Million)
Table 21. North America Smartwatch Market, by Country, 2022-2032 ($Million)
Table 22. U.S. Smartwatch Market, by Application, 2022-2032 ($Million)
Table 23. U.S. Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 24. U.S. Smartwatch Market, by Product, 2022-2032 ($Million)
Table 25. Canada Smartwatch Market, by Application, 2022-2032 ($Million)
Table 26. Canada Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 27. Canada Smartwatch Market, by Product, 2022-2032 ($Million)
Table 28. Mexico Smartwatch Market, by Application, 2022-2032 ($Million)
Table 29. Mexico Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 30. Mexico Smartwatch Market, by Product, 2022-2032 ($Million)
Table 31. Europe Smartwatch Market, by Application, 2022-2032 ($Million)
Table 32. Europe Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 33. Europe Smartwatch Market, by Product, 2022-2032 ($Million)
Table 34. Europe Smartwatch Market, by Country, 2022-2032 ($Million)
Table 35. UK Smartwatch Market, by Application, 2022-2032 ($Million)
Table 36. UK Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 37. UK Smartwatch Market, by Product, 2022-2032 ($Million)
Table 38. Germany Smartwatch Market, by Application, 2022-2032 ($Million)
Table 39. Germany Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 40. Germany Smartwatch Market, by Product, 2022-2032 ($Million)
Table 41. France Smartwatch Market, by Application, 2022-2032 ($Million)
Table 42. France Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 43. France Smartwatch Market, by Product, 2022-2032 ($Million)
Table 44. Italy Smartwatch Market, by Application, 2022-2032 ($Million)
Table 45. Italy Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 46. Italy Smartwatch Market, by Product, 2022-2032 ($Million)
Table 47. Rest of Europe Smartwatch Market, by Application, 2022-2032 ($Million)
Table 48. Rest of Europe Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 49. Rest of Europe Smartwatch Market, by Product, 2022-2032 ($Million)
Table 50. Asia-Pacific Smartwatch Market, by Application, 2022-2032 ($Million)
Table 51. Asia-Pacific Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 52. Asia-Pacific Smartwatch Market, by Product, 2022-2032 ($Million)
Table 53. Asia-Pacific Smartwatch Market, by Country, 2022-2032 ($Million)
Table 54. China Smartwatch Market, by Application, 2022-2032 ($Million)
Table 55. China Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 56. China Smartwatch Market, by Product, 2022-2032 ($Million)
Table 57. India Smartwatch Market, by Application, 2022-2032 ($Million)
Table 58. India Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 59. India Smartwatch Market, by Product, 2022-2032 ($Million)
Table 60. Japan Smartwatch Market, by Application, 2022-2032 ($Million)
Table 61. Japan Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 62. Japan Smartwatch Market, by Product, 2022-2032 ($Million)
Table 63. Australia Smartwatch Market, by Application, 2022-2032 ($Million)
Table 64. Australia Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 65. Australia Smartwatch Market, by Product, 2022-2032 ($Million)
Table 66. Rest of Asia-Pacific Smartwatch Market, by Application, 2022-2032 ($Million)
Table 67. Rest of Asia-Pacific Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 68. Rest of Asia-Pacific Smartwatch Market, by Product, 2022-2032 ($Million)
Table 69. LAMEA Smartwatch Market, by Application, 2022-2032 ($Million)
Table 70. LAMEA Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 71. LAMEA Smartwatch Market, by Product, 2022-2032 ($Million)
Table 72. LAMEA Smartwatch Market, by Country, 2022-2032 ($Million)
Table 73. Latin America Smartwatch Market, by Application, 2022-2032 ($Million)
Table 74. Latin America Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 75. Latin America Smartwatch Market, by Product, 2022-2032 ($Million)
Table 76. Middle East Smartwatch Market, by Application, 2022-2032 ($Million)
Table 77. Middle East Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 78. Middle East Smartwatch Market, by Product, 2022-2032 ($Million)
Table 79. Africa Smartwatch Market, by Application, 2022-2032 ($Million)
Table 80. Africa Smartwatch Market, by Operating System, 2022-2032 ($Million)
Table 81. Africa Smartwatch Market, by Product, 2022-2032 ($Million)
Table 82. Apple: Key Executives
Table 83. Apple: Company Snapshot
Table 84. Apple: Product Segments
Table 85. Apple: Service Segments
Table 86. Apple: Product Portfolio
Table 87. Apple: Key Strategies
Table 88. Fitbit (Google): Key Executives
Table 89. Fitbit (Google): Company Snapshot
Table 90. Fitbit (Google): Product Segments
Table 91. Fitbit (Google): Product Portfolio
Table 92. Fitbit (Google): Key Strategies
Table 93. Garmin: Key Executives
Table 94. Garmin: Company Snapshot
Table 95. Garmin: Product Segments
Table 96. Garmin: Product Portfolio
Table 97. Garmin: Key Strategies
Table 98. Huawei Technologies Co. Ltd.: Key Executives
Table 99. Huawei Technologies Co. Ltd.: Company Snapshot
Table 100. Huawei Technologies Co. Ltd.: Service Segments
Table 101. Huawei Technologies Co. Ltd.: Product Portfolio
Table 102. Huawei Technologies Co. Ltd.: Key Strategies
Table 103. Fossil Group, Inc.: Key Executives
Table 104. Fossil Group, Inc.: Company Snapshot
Table 105. Fossil Group, Inc.: Product Segments
Table 106. Fossil Group, Inc.: Product Portfolio
Table 107. Motorola Mobility LLC (Lenovo): Key Executives
Table 108. Motorola Mobility LLC (Lenovo): Company Snapshot
Table 109. Motorola Mobility LLC (Lenovo): Product Segments
Table 110. Motorola Mobility LLC (Lenovo): Product Portfolio
Table 111. Sony Corporation: Key Executives
Table 112. Sony Corporation: Company Snapshot
Table 113. Sony Corporation: Service Segments
Table 114. Sony Corporation: Product Portfolio
Table 115. Samsung Electronics Co. Ltd.: Key Executives
Table 116. Samsung Electronics Co. Ltd.: Company Snapshot
Table 117. Samsung Electronics Co. Ltd.: Product Segments
Table 118. Samsung Electronics Co. Ltd.: Product Portfolio
Table 119. Samsung Electronics Co. Ltd.: Key Strategies
Table 120. Tomtom International Bv: Key Executives
Table 121. Tomtom International Bv: Company Snapshot
Table 122. Tomtom International Bv: Product Segments
Table 123. Tomtom International Bv: Product Portfolio
Table 124. Amazfit (Zepp Health Corporation): Key Executives
Table 125. Amazfit (Zepp Health Corporation): Company Snapshot
Table 126. Amazfit (Zepp Health Corporation): Product Segments
Table 127. Amazfit (Zepp Health Corporation): Product Portfolio
Table 128. Amazfit (Zepp Health Corporation): Key Strategies
List of Figures
Figure 01. Smartwatch Market, 2022-2032
Figure 02. Segmentation of Smartwatch Market,2022-2032
Figure 03. Top Impacting Factors in Smartwatch Market (2022 to 2032)
Figure 04. Top Investment Pockets in Smartwatch Market (2023-2032)
Figure 05. Moderate to High Bargaining Power of Suppliers
Figure 06. Moderate Threat of New Entrants
Figure 07. Moderate to High Threat of Substitutes
Figure 08. Moderate Intensity of Rivalry
Figure 09. Moderate to High Bargaining Power of Buyers
Figure 10. Global Smartwatch Market:Drivers, Restraints and Opportunities
Figure 11. Smartwatch Market, by Application, 2022 and 2032(%)
Figure 12. Comparative Share Analysis of Smartwatch Market for Personal Assistance, by Country 2022 and 2032(%)
Figure 13. Comparative Share Analysis of Smartwatch Market for Wellness, by Country 2022 and 2032(%)
Figure 14. Comparative Share Analysis of Smartwatch Market for Healthcare, by Country 2022 and 2032(%)
Figure 15. Comparative Share Analysis of Smartwatch Market for Sports, by Country 2022 and 2032(%)
Figure 16. Comparative Share Analysis of Smartwatch Market for Others, by Country 2022 and 2032(%)
Figure 17. Smartwatch Market, by Operating System, 2022 and 2032(%)
Figure 18. Comparative Share Analysis of Smartwatch Market for Watchos, by Country 2022 and 2032(%)
Figure 19. Comparative Share Analysis of Smartwatch Market for Android, by Country 2022 and 2032(%)
Figure 20. Comparative Share Analysis of Smartwatch Market for Rtos, by Country 2022 and 2032(%)
Figure 21. Comparative Share Analysis of Smartwatch Market for Tizen, by Country 2022 and 2032(%)
Figure 22. Comparative Share Analysis of Smartwatch Market for Others, by Country 2022 and 2032(%)
Figure 23. Smartwatch Market, by Product, 2022 and 2032(%)
Figure 24. Comparative Share Analysis of Smartwatch Market for Extension, by Country 2022 and 2032(%)
Figure 25. Comparative Share Analysis of Smartwatch Market for Standalone, by Country 2022 and 2032(%)
Figure 26. Comparative Share Analysis of Smartwatch Market for Classical, by Country 2022 and 2032(%)
Figure 27. Smartwatch Market by Region, 2022 and 2032(%)
Figure 28. U.S. Smartwatch Market, 2022-2032 ($Million)
Figure 29. Canada Smartwatch Market, 2022-2032 ($Million)
Figure 30. Mexico Smartwatch Market, 2022-2032 ($Million)
Figure 31. UK Smartwatch Market, 2022-2032 ($Million)
Figure 32. Germany Smartwatch Market, 2022-2032 ($Million)
Figure 33. France Smartwatch Market, 2022-2032 ($Million)
Figure 34. Italy Smartwatch Market, 2022-2032 ($Million)
Figure 35. Rest of Europe Smartwatch Market, 2022-2032 ($Million)
Figure 36. China Smartwatch Market, 2022-2032 ($Million)
Figure 37. India Smartwatch Market, 2022-2032 ($Million)
Figure 38. Japan Smartwatch Market, 2022-2032 ($Million)
Figure 39. Australia Smartwatch Market, 2022-2032 ($Million)
Figure 40. Rest of Asia-Pacific Smartwatch Market, 2022-2032 ($Million)
Figure 41. Latin America Smartwatch Market, 2022-2032 ($Million)
Figure 42. Middle East Smartwatch Market, 2022-2032 ($Million)
Figure 43. Africa Smartwatch Market, 2022-2032 ($Million)
Figure 44. Top Winning Strategies, by Year (2020-2023)
Figure 45. Top Winning Strategies, by Development (2020-2023)
Figure 46. Top Winning Strategies, by Company (2020-2023)
Figure 47. Product Mapping of Top 10 Players
Figure 48. Competitive Dashboard
Figure 49. Competitive Heatmap: Smartwatch Market
Figure 50. Top Player Positioning, 2022
Figure 51. Apple: Net Revenue, 2021-2023 ($Million)
Figure 52. Apple: Research & Development Expenditure, 2021-2023 ($Million)
Figure 53. Apple: Revenue Share by Region, 2023 (%)
Figure 54. Apple: Revenue Share by Segment, 2023 (%)
Figure 55. Fitbit (Google): Net Revenue, 2020-2022 ($Million)
Figure 56. Garmin: Net Revenue, 2020-2022 ($Million)
Figure 57. Garmin: Gross Profit, 2020-2022 ($Million)
Figure 58. Garmin: Research & Development Expenditure, 2020-2022 ($Million)
Figure 59. Garmin: Revenue Share by Segment, 2022 (%)
Figure 60. Garmin: Revenue Share by Region, 2022 (%)
Figure 61. Huawei Technologies Co. Ltd.: Net Revenue, 2020-2022 ($Million)
Figure 62. Huawei Technologies Co. Ltd.: Revenue Share by Segment, 2022 (%)
Figure 63. Huawei Technologies Co. Ltd.: Revenue Share by Region, 2022 (%)
Figure 64. Fossil Group, Inc.: Net Sales, 2020-2022 ($Million)
Figure 65. Fossil Group, Inc.: Revenue Share by Segment, 2022 (%)
Figure 66. Fossil Group, Inc.: Revenue Share by Region, 2022 (%)
Figure 67. Motorola Mobility LLC (Lenovo): Net Revenue, 2020-2022 ($Million)
Figure 68. Motorola Mobility LLC (Lenovo): Research & Development Expenditure, 2020-2022 ($Million)
Figure 69. Motorola Mobility LLC (Lenovo): Revenue Share by Segment, 2022 (%)
Figure 70. Motorola Mobility LLC (Lenovo): Revenue Share by Region, 2022 (%)
Figure 71. Sony Corporation: Net Revenue, 2020-2022 ($Million)
Figure 72. Sony Corporation: Revenue Share by Segment, 2022 (%)
Figure 73. Sony Corporation: Revenue Share by Region, 2022 (%)
Figure 74. Samsung Electronics Co. Ltd.: Net Revenue, 2020-2022 ($Million)
Figure 75. Samsung Electronics Co. Ltd.: Research & Development Expenditure, 2020-2022 ($Billion)
Figure 76. Samsung Electronics Co. Ltd.: Revenue Share by Segment, 2022 (%)
Figure 77. Samsung Electronics Co. Ltd.: Revenue Share by Region, 2022 (%)
Figure 78. Tomtom International Bv: Net Sales, 2020-2022 ($Million)
Figure 79. Tomtom International Bv: Research & Development Expenditure, 2020-2022 ($Million)
Figure 80. Tomtom International Bv: Revenue Share by Segment, 2022 (%)
Figure 81. Tomtom International Bv: Revenue Share by Region, 2022 (%)
Figure 82. Amazfit (Zepp Health Corporation): Net Revenue, 2020-2022 ($Million)
Figure 83. Amazfit (Zepp Health Corporation): Revenue Share by Segment, 2022 (%)

Executive Summary

According to the report titled, 'Smartwatch Market By Product, Application, and Operating System: Global Opportunity Analysis and Industry Forecast, 2020-2027', the global smartwatch market was valued at $20.64 billion in 2019, and is projected to reach $96.31 billion by 2027, registering a CAGR of 19.6% from 2020 to 2027.

The study of smartwatch in this report emphasizes on various products, operating systems, and corresponding applications. Different operating systems such as watchOS, Android, Linux, and others are available in the market. According to smartwatch market trends, many leading vendors such as Apple, Xiaomi, Fitbit, and others are operating in this segment.

Various features include notifications, alerts, apps, answer messages by voice, media management, fitness tracking, and a very good battery life. The market size revenue considered in the report is revenue earned by companies by selling smartwatch. From application perspective, the report analyzes the market according to personal assistance, wellness, healthcare, sports, and others.

The companies operating in the market have adopted strategies such as collaboration, partnership, product launch, R&D, and acquisition to increase their market share and expand their geographical presence. The global smartwatch market share is analyzed and estimated in accordance with the impact of the drivers, restraints, and opportunities. The period studied in this report is from 2019 to 2027, wherein the smartwatch market forecast period is from 2020 to 2027.

The smartwatch market is dominated by few major players such as Apple Inc., Fitbit, and others. However, a lot of key players from China, and other countries are entering into this market. Various emerging players in the smartwatch market such as Nike, Casio, LG Electronics, and Gramin are increasingly investing in design and development of economic products, which are equipped with enhanced smart features that creates lucrative opportunities for the product globally. Xiaomi, a Chinese firm, has entered into this market and offers smartwatches at low cost.

In addition, Huawei has launched its classic version of smartwatches, which are convenient, equipped with smart features, and pocket friendly. This is expected to accelerate the potential demand and make the market more competitive in the future. This in turn drives the smartwatch market growth globally and also helps capture various range of consumer base

Smartwatch and mobile device companies are manufacturing smartwatches that are an extension of the smartphone. Extension smartwatches are dependent on paired smartphones for their operations, which includes notification and alerts that come from mobile devices. Smartwatch manufacturing companies provide smartwatches as a wireless, waterproof accessory with an android app interface. The companies are installing numerous applications that will benefit consumers.

Sony released Yahoo, Instagram, and other smart extensions for its smartwatch2. Motorola has also introduced the Moto 360 that connects to smartphones and tablets through Bluetooth, allowing texts and emails to pop up on the wearable screen. The flexibility of smartwatches to perform multiple tasks with simplicity and ease is a competitive trend adopted by most of the smartwatch manufacturers.

North America is a promising region in the smartwatch market, and the U.S. is the highest contributor toward the growth of the market. The early adoption of new technology and presence of different U.S.based companies facilitate the exploration of newer applications of the technologies. In the highly fragmented market, companies have adopted merger and acquisition strategies to increase their market share. Applications of the technology are spread across various industries such as entertainment, aerospace, defense, healthcare, and architecture.

The North America smartwatch market is at maturing stage. With the availability of advanced technology in the region along with presence of major players operating in the market, North America is expected to hold a dominant position in the smartwatch market globally. Companies such as Apple, Fitbit Versa, Gramin, and Fossil Group have its headquarters in U.S., which makes it a very lucrative region in the smartwatch market globally.

The extensive portfolio that covers different price spectrum helps the companies to build a steady consumer base in Asia. Smartwatch in China and India shapes up the smartphone market. Apple has a strong customer base for iPhone in the region, and its entry in the smartwatch market is expected to attract a large number of customers. Android wear OS or other third party smartwatchOS provides a software platform for smartwatch manufacturing companies.

Key Findings of the Study:

By product, the standalone segment generated the highest revenue in 2019.
By application, personal assistance segment generated the highest revenue in 2019.
By operating system, th ewatchOS segment generated the highest revenue in 2019.

The key players operating in the global smartwatch industry are Apple Inc., Fitbit Inc., Garmin, Huawei Technologies, Fossil Group, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, TomTom International and Amazon. These key players have adopted strategies such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.

Companies Mentioned

  • Apple
  • Fitbit (Google)
  • Huawei Technologies Co., Ltd.
  • Sony Corporation
  • Samsung Electronics Co. Ltd
  • TomTom International BV
  • Motorola Mobility LLC (Lenovo)
  • Amazfit (Zepp Health Corporation)
  • Garmin
  • Fossil Group, Inc.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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