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Germany Confectionery - Market Assessment and Forecasts to 2024

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    Report

  • 109 Pages
  • June 2020
  • Region: Germany
  • GlobalData
  • ID: 5118998
Summary

The German confectionery sector was led by the chocolate category in both the value and volume terms in 2019 and the category is also forecast to register fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets was the leading channel for distribution of confectionery in the country. Flexible packaging was the commonly used pack material in the country. Older consumers (aged 55+ years) accounted for the highest consumption of confectionery products in the country. Mars, Incorporated, Ferrero, and Mondelez International, Inc are the leading players in the industry

This report on the confectionery sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2014-2024
  • Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
  • Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.""

Scope
  • Both per capita consumption and per capita expenditure of confectionery was higher in Germany than the global and regiona' level in 2019
  • Per capita consumption of chocolate was highest compared to the other categories in Germany confectionery sector in 2019
  • Hypermarkets & supermarkets is the leading distribution channel in the German confectionery sector
  • Private labels are growing at a lower CAGR than brands in the German confectionery sector
  • Flexible packaging is the commonly used pack material in the German confectionery sector
  • Older consumers account for the leading share in the consumption of confectionery in Germany

Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.
  • It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report scope
  • Executive summary

Part 1: Market Environment
  • Value and volume share of Germany in the global and Western European markets
  • Growth analysis of Germany compared to other leading countries in the Western Europe market
  • PCC and PCE of Germany compared to global and Western Europe market

Part 2: Sector Deep Dive
  • Germany confectionery sector snapshot
  • Market size analysis
  • Cross-category comparison -value growth analysis and category winners and losers
  • Cross-category comparison -volume growth analysis and category winners and losers

Part 3: Category Deep Dive
  • Per capita consumption analysis by category
  • Market size analysis-category: chocolate
  • Segment-level analysis (in value terms) -chocolate
  • Segment-level analysis (in volume terms) -chocolate
  • Market size analysis-category: gum
  • Segment-level analysis (in value terms) -gum
  • Segment-level analysis (in volume terms) -gum
  • Market size analysis-category: sugar confectionery
  • Segment-level analysis (in value terms) -sugar confectionery

Part 4: Distribution Analysis
  • Channel share analysis

Part 5: Competitive Environment
  • Leading companies value and volume share
  • Brand share analysis of top five companies
  • Brand share analysis of top five companies by category
  • Private label share analysis by category
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by category

Part 6: Health & Wellness Analysis
  • Health & wellness analysis by category
  • Health & wellness analysis by product attributes
  • Health & wellness analysis by consumer benefits
  • Cross category comparison-products with H&W Vs. non H&W claims

Part 7: Packaging Analysis
  • Pack material growth analysis
  • Pack type growth analysis
  • Closure type growth analysis
  • Primary outer type growth analysis

Part 8: City Deep Dive
  • Market size analysis of top 10 cities

Part 9: Consumergraphics
  • Demographic analysis

Part 10: Macroeconomic Analysis
  • GDP growth and inflation
  • Population growth
  • Labor market trend
  • Economic summary, labor market trends, and demographic trends
  • Germany risk index (GCRI) 2019
  • Germany risk analysis -compared to global and Western European markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading value categories
  • Fastest-growing segments (value), 2019
  • Cross-category comparison -by value (2014-2024)
  • Cross-category comparison -by volume (2014-2024)
  • Per capita consumption (by category), Germany compared to Western Europe and global levels (in units), 2019
  • Chocolate -value analysis by segment, 2014-2024
  • Chocolate -volume analysis by segment, 2014-2024
  • Gum -value analysis by segment, 2014-2024
  • Gum -volume analysis by segment, 2014-2024
  • Sugar confectionery -value analysis by segment, 2014-2024
  • Sugar confectionery -volume analysis by segment, 2014-2024
  • Change in distribution share, 2014-2019
  • Top five companies share by brand (in value and volume terms) in the confectionery sector, 2019
  • Brand shares of top five companies (in value and volumeterms) by category, 2019
  • Category comparison-with H&W and non-H&W claims, 2014-2024
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in units), 2014-2024
  • Per capita expenditure (US$), 2014-2024
  • Confectionery sales distribution in Germany -by category (€million), 2019
  • Brand share (in value and volume terms) in the confectionery sector, 2019
  • Brand share (in value and volume terms) in the confectionery sector, by category, 2019

List of Figures
  • Value and volume share of Germany in the global and Western Europe confectionery sector, 2019-2024
  • Germany compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison -Germany, Western Europe, and global, 2014-2024
  • PCE comparison -Germany, Western Europe, and global, 2014-2024
  • Market size and growth analysis by value and volume, confectionery sector, 2014-2024
  • Cross-category comparison -value growth analysis and category winners and losers
  • Cross-category comparison -volume growth analysis and category winners and losers
  • Market size and growth analysis by value and volume, chocolate category, 2014-2024
  • Market size and growth analysis by value and volume, gum category, 2014-2024
  • Market size and growth analysis by value and volume, sugar confectionery category, 2014-2024
  • Share of key distribution channels (in value terms)-confectionery, 2019
  • Key distribution channel share by category (in value terms), 2019
  • Leading companies (in value and volume terms) in the confectionery sector, 2019
  • Private label penetration by category (in value terms), 2019
  • Growth analysis, private label and brands, 2014-2019
  • Category-wise consolidation/fragmentation (in value terms) -confectionery , 2019
  • Prominence of Health & Wellness claims by category, US$ million, 2019-2024
  • Contribution of health & wellness by product attributes, US$ million, 2019-2024
  • Contribution of health & wellness by consumer benefits, US$ million, 2019-2024
  • Key pack materials in the German confectionerysector,percentage share of pack units, 2019
  • Annual growth rate by key pack material, 2014-2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Mars Incorporated
  • Ferrero
  • Mondelez International Inc
  • Chocoladefabriken Lindt & Sprüngli AG
  • Haribo GmbH & Co. KG
  • August Storck Kg
  • Nestle SA
  • Alfred Ritter GmbH & Co. KG.
  • Ludwig Schokolade Gmbh & Co. Kg
  • Perfetti Van Melle SpA