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Turkey Confectionery - Market Assessment and Forecasts to 2024

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    Report

  • 109 Pages
  • June 2020
  • Region: Turkey
  • GlobalData
  • ID: 5119017
Summary

The Turkish confectionary sector was led by the chocolate category in vboth value and volue terms in 2019.Also it is forecast to register the fastest value and volume growth in during 2019-2024. Convenience stores was the leading channel for distribution of confectionary products in the country.Flexible packaging was the most commonly used pack material in the sector.Yildiz Holding AS, Mondelez International, Inc, and ETI Gida San. ve Tic. A.S. were the leading players in the Turkish confectionary sector. Additionally, kids & babies (aged 0-15 years) accounted for the highest consumption of confectionary products in the country.

This report on the confectionery sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2014-2024
  • Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
  • Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.""

Scope
  • The per capita consumption of hot drinks products in Turkey was higher than the global but lower than the regional levels in 2019.
  • The per capita consumption of chocolate category was higher than other confectionery categories in 2019.
  • Convenience stores was the leading distribution channel in the Turkish confectionery sector in 2019.
  • Flexible packaging was the most commonly used pack material in the Turkish confectionery sector.
  • Kids & babies accounted for the leading share in the consumption of confectionery products in Turkey.

Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.
  • It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report scope
  • Executive summary

Part 1: Market Environment
  • Value and volume share of Turkey in the global and Eastern European markets
  • Growth analysis of Turkey compared to other leading countries in the Eastern Europe market
  • PCC and PCE of Turkey compared to global and Eastern Europe market

Part 2: Sector Deep Dive
  • Turkey confectionery sector snapshot
  • Market size analysis
  • Demand for premium products
  • Cross-category comparison -value growth analysis and category winners and losers
  • Cross-category comparison -volume growth analysis and category winners and losers

Part 3: Category Deep Dive
  • Per capita consumption analysis by category
  • Market size analysis-category: chocolate
  • Segment-level analysis (in value terms) -chocolate
  • Segment-level analysis (in volume terms) -chocolate
  • Market size analysis-category: gum
  • Segment-level analysis (in value terms) -gum
  • Segment-level analysis (in volume terms) -gum
  • Market size analysis-category: sugar confectionery
  • Segment-level analysis (in value terms) -sugar confectionery

Part 4: Distribution Analysis
  • Channel share analysis

Part 5: Competitive Environment
  • Leading companies value and volume share
  • Brand share analysis of top five companies
  • Brand share analysis of top five companies by category
  • Degree of consolidation/fragmentation by category

Part 6: Health & Wellness Analysis
  • Health & wellness analysis by category
  • Health & wellness analysis by product attributes
  • Health & wellness analysis by consumer benefits
  • Cross category comparison-products with H&W Vs. non H&W claims

Part 7: Packaging Analysis
  • Pack material growth analysis
  • Pack type growth analysis
  • Closure type growth analysis
  • Primary outer type growth analysis

Part 8: City Deep Dive
  • Market size analysis of top ten cities

Part 9: Consumergraphics
  • Demographic analysis

Part 10: Macroeconomic Analysis
  • GDP growth and inflation
  • Population growth
  • Labor market trend
  • Economic summary, labor market trends, and demographic trends
  • Turkey risk index (GCRI) 2019
  • Turkey risk analysis -compared to global and Eastern European markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading value categories
  • Fastest-growing segments (value), 2019
  • Cross-category comparison -by value (2014-2024)
  • Cross-category comparison -by volume (2014-2024)
  • Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2019
  • Chocolate -value analysis by segment, 2014-2024
  • Chocolate -volume analysis by segment, 2014-2024
  • Gum -value analysis by segment, 2014-2024
  • Gum -volume analysis by segment, 2014-2024
  • Sugar confectionery -value analysis by segment, 2014-2024
  • Sugar confectionery -volume analysis by segment, 2014-2024
  • Change in distribution share, 2014-2019
  • Top five companies share by brand (in value and volume terms) in the confectionery sector, 2019
  • Brand shares of top five companies (in value and volumeterms) by category, 2019
  • Category comparison-with H&W and non-H&W claims, 2014-2024
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in kg), 2014-2024
  • Per capita expenditure (US$), 2014-2024
  • Confectionery sales distribution in Turkey -by category (TL million), 2019
  • Brand share (in value and volume terms) in the confectionery sector, 2019
  • Brand share (in value and volume terms) in the confectionery sector, by category, 2019

List of Figures
  • Value and volume share of Turkey in the global and Eastern Europe confectionery sector, 2019-2024
  • Turkey compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison -Turkey, Eastern Europe, and global, 2014-2024
  • PCE comparison -Turkey, Eastern Europe, and global, 2014-2024
  • Market size and growth analysis by value and volume, confectionery sector, 2014-2024
  • Extent to which consumers are trading up or down in the confectionery sector
  • Cross-category comparison -value growth analysis and category winners and losers
  • Cross-category comparison -volume growth analysis and category winners and losers
  • Market size and growth analysis by value and volume, chocolate category, 2014-2024
  • Market size and growth analysis by value and volume, gum category, 2014-2024
  • Market size and growth analysis by value and volume, sugar confectionery category, 2014-2024
  • Share of key distribution channels (in value terms)-confectionery, 2019
  • Key distribution channel share by category (in value terms), 2019
  • Leading companies (in value and volume terms) in the confectionery sector, 2019
  • Category-wise consolidation/fragmentation (in value terms) -confectionery , 2019
  • Prominence of Health & Wellness claims by category, US$ million, 2019-2024
  • Contribution of health & wellness by product attributes, US$ million, 2019-2024
  • Contribution of health & wellness by consumer benefits, US$ million, 2019-2024
  • Key pack materials in the Turkish confectionerysector,percentage share of pack units, 2019
  • Annual growth rate by key pack material, 2014-2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Yildiz Holding AS
  • Mondelez International Inc
  • ETI Gida San. ve Tic. A.S.
  • Nestle SA
  • Sanset.t
  • Ferrero
  • Perfetti Van Melle SpA
  • Sölen A.S.
  • Mars Incorporated
  • Haribo GmbH & Co. KG
  • Alfred Ritter GmbH & Co. KG.
  • PepsiCo