This new 2020 edition adjusts its scope to focus on North Africa and the Middle East and expands to cover 12 countries.
For each country, the TV and OTT video market analysis includes the levels of access to TV services per network and the revenues generated by audiovisual services (advertising and subscription). As well as historical data since 2016, 5-year market forecasts up to 2024 are provided.
The North Africa/Middle East market further reveals its unique characteristics in this edition: the dominance of satellite and FTA TV, a lacklustre pay-TV market with chronic under-monetisation, and an over-representation of OTT services.
The Covid-19 crisis is impacting an already suffering advertising market. Can we expect a rebound? In parallel, will under-pressure pay-TV players find new growth drivers? How quickly will OTT services, driven by SVOD, continue to grow?
Indicators by country
Access indicators
- General access indicators: TV households, FTA & pay-TV households
- Households’ main television access mode: terrestrial, satellite, cable, IPTV
- Digitization levels: analogue/digital split for each access mode
- Pay-TV penetration: pay-TV/free-to-air only split
- Customer numbers for the main pay-TV services
Revenue indicators
- Income from public financing/licensing fees
- TV ad revenue
- Pay-TV revenue
- Revenue from video on demand, managed and OTT services (of which SVoD, Advertising)
Type of data
- Background data 2016-2019
- Estimates as of 2020
- Forecasts for 2021-2024
Geographical coverage
- Middle East & North Africa
Table of Contents
1. Executive Summary
2. Audiovisual consumption
2.1. Market share of language zones and FTA TV
2.2. TV consumption
3. Television access networks
3.1. Satellite
3.2. Terrestrial broadcast network
3.3. FTA television market share
3.4. IPTV
3.5. Pay-TV market share
4. Video revenues
4.1. TV revenues
4.2. Pay-TV revenues
4.3. TV advertising revenues
4.4. Impact of Covid-19 on market forecasts
4.5. TV market forecasts for 2024
4.6. OTT video access
4.7. OTT video market revenues
5. The major players
5.1. FTA TV
5.2. Pay-TV services
5.3. OTT subscription services
List of tables and figures
2. Audiovisual consumption
- Language breakdown of FTA TV channels in North Africa/Middle East
- Daily TV consumption in North Africa/Middle East
- TV consumption via TV, online and mobile over the last 6 months
3. Television access networks
- TV access in North Africa/Middle East
- TV access methods by country in North Africa/Middle East
- Terrestrial TV access in North Africa/Middle East
- Number of pay-TV and FTA households in North Africa/Middle East
- Cable/MMDS and IPTV subscribers in North Africa/Middle East, 2019
- IPTV subscribers in North Africa/Middle East, 2019
- TV subscribers by access technology in North Africa/Middle East
4. Video revenues
- TV revenues in North Africa/Middle East
- Pay-TV revenues and total TV revenues in North Africa/Middle East, 2016-2019
- Pay-TV revenues by country in North Africa/Middle East, 2019
- Advertising revenue per TV household, by region, 2019
- Advertising TV revenues by region in North Africa/Middle East, 2019
- Oil prices, March 2019-2020
- Impact of oil prices on the economies of North Africa/Middle East
- TV market forecasts for 2024 in North Africa/Middle East
- OTT video subscribers in North Africa/Middle East, 2016-2024
- Mobile internet subscribers in North Africa/Middle East
- OTT video revenues in North Africa/Middle East, 2016-2024
- OTT vs linear TV revenues in North Africa/Middle East, 2015-2023
5. The major players
- Number of channels broadcast by the leading TV players, North Africa/Middle East
- Number of subscribers to the major pay-TV services in North Africa/Middle East, 2015-2019
- Market share of the leading pay-TV players in North Africa/Middle East, 2019
- Market share of the leading subscription OTT players in North Africa/Middle East, 2019
Companies Mentioned
- Amazon
- ART
- beIN
- beIN Connect
- Disney+
- DU
- ERTU/NileTV
- Etisalat
- icflix
- Iflix
- MBC
- Netflix
- Ooreedo
- OSN
- OSN Demand
- OSN Play
- Rotana
- Saudi Telecom
- Shahid Plus
- Starz Play
- Wavo
Methodology
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