Asia-Pacific Water Enhancer market is forecasted to witness a CAGR of 6.56% during the forecast period (2020 - 2025). Water enhancers could resonate well with Asian consumers due to their convenience, unique point of difference, no added sugar and the ability to customise water. Water enhancers are also relevant to bottled water market in the region, a category registering strong demand due to its healthy positioning, however, such products have a lack of strong flavour and functional benefits, which can somewhat restraint the market moving forward.
Key Market Trends
Australia - An Emerging Country in the Water Enhancer Market
With a strong hold of soft drinks market and non-alcoholic beverage market in australia, there is a strong opportunity for growth of water enhancers in Australia over the forecast period, with these products offering consumers a new and exciting innovation that has a unique point of difference within the soft drinks industry. Water enhancers are expected to be received positively in Australia, given the success of the products in the countries such as United States and Canada. Water enhancers have the potential to reinvigorate sales in the ailing category of concentrates, as well as leverage on growth of bottled water by offering consumers the option to flavour and customise such plain tasting products.
Moroever, water enhancer from one of the Austrlaian companies such as FLAVR, contains absolutely Zero Calories, Sugar or Carbs, along with contains no Additives or chemicals, thereby providing further push to the water enhancer in the country.
Online Distribution Pushing the Sales Forward
The online or e-commerce stores have been increasing their market share all around the globe, in terms of revenue, popularity and wide product offering of both local and international brands of water enehancers among consumers in the Asia-Pacific Market. Moreover, The main reason behind the rise in sale of water enhancers , through e-commerce retailing is the level of convenience it provides for consumers as they can browse and shop for these products 24X7, along with that they find it easy to choose their preferred water enhancer flavors and brands and also get vast varietiesof the others products as per there own needs and preferences and packaging sizes. Other prevelant factor, which is expected to increase the demand for water enhancers among the increasing millenial population in the Asian countries, is that the online vendors such as Amazon, Walmart and UBuy providesextra brand visibilty to the consumers, thereby increasing the knowledge of these products among the large consumer group.
Competitive Landscape
The Asia-Pacific Water Enhancer Market is a competitive market, and Some of the major players operating in the arket are The Coca-Cola Company, The Kraft Heinz Company, and Keurig Dr Pepper Inc. Moreover, the market has also consists of the regional players and small scal companies such as Infuze, Dyla LLC (Stur) and FLAVR Group. Most of the global companies such as AriZona Beverages USA LLC, and Wisdom Natural Brands are venturing and strategizing to enter the Asian countries such India, China, Australia, others via the online retail channel such as Amazon and Ubuy.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
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Table of Contents
Methodology
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