Europe Bacon Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe bacon market is projected to register a CAGR of 2.56% during the forecast period, 2020-2025.

Key Highlights

• Surveys indicate that the smell of frying bacon is one of the favorite scents in the European countries like United Kingdom, along with cut grass and fresh bread. Bacon is a repository of childhood memories and not just a food; it is a totem of home to many consumers in the United Kingdom. The choice of the crispy fat of streaky or the leanness of back and between smoked or unsmoked varies from person to person. Danish pork is also among the favorites of the locals.
• The retail sector primarily supermarket and hypermarets held the highest arket share in the distribution of bacon across the region. The private labelled brands in the retail sectors offer bacon at a compettive price and wide range of branded bacon in aisle, which has actively capturerd consumer attention and has significantly influenced their purchasing behaviour.

Key Market Trends

Increasing Per Capita Consumption of Pork

Pork is one of the most consumed red meat in the region. The cured or preserved pork products which includes smoked pork, ham, bacon, and sausages are also widely consumed in the region. The UK National Food Survey 2017 identified that the consumption of raw beef, lamb, and pork had dropped by 4.2%, while the consumption of meat products, including sausages, bacon, and poultry, increased by about 7%, after 2012. The European Union is expected to remain the top exporter of red meat including bacon, with shipments increasing by 11% every year. Meanwhile, the tariff reductions from the newly implemented free trade agreements also stimulate the demand for EU pork. The growing per capita consumption of pork across various European countries like United Kingdom, Italy, Germany and others, supported by the demand for processed meat products, is drivng the demand for bacon in the country.

France is One of the Potential Market in European Region

Bacon Canadien, Bacon Fumé, Chips de lard, Lard Fumé, Lard de Poitrine Fumé, Lard Maigre Frais, and Lard Ventrèche are some of the top-chosen categories of bacon among the French consumers. Lardons or small cubes of fatty bacon are very much a French kitchen essential and find application in roasted chicken stuffing, in stew, and in salads in fried form. Every country and region has its favorite cuts of meat, and that is true for France and French bacon. Raw bacon can also be availed from a boucherie, while processed bacon can be purchased from a charcuterie. The local supermarkets display the most preferred bacon types to boost their sales, as well as satisfy the consumers. Alsatian Country Style Bacon can be found in the French supermarkets. Sliced bacon is available in the deli section of few French grocery stores but more than likely it is at the butcher or deli counter where it is bought by the gram.

Competitive Landscape

The European bacon market is highly fragmented and comprises regional and international competitors. The market is dominated by players, including JBS SA (TULIP Ltd), OSI Group (Gelderland), Maple Leaf Foods INC, WH Group Limited, etc. In order to gain competitive advantage, key players try to differentiate their offerings and compete on different factors, including product offerings, ingredient, price, quality, and marketing activities. Companies are increasing their investments in research and development (R&D) extensively to maintain their positions in the regional market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support