Europe Frozen Desserts Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Frozen Desserts Market is projected to grow at a CAGR of 4.7% during the forecast period 2020-2025.

Key Highlights

• In Europe, the consumers are shifting toward products that offer both indulgence and health and this has given an opportunity for gourmet yogurt producing companies in the country to develop new products, as these give strong competition to other chilled desserts, thus facilitating their steep growth.
• Ice creams emerged as the leading product category. The factors affecting growth are flavors and fat content along with sweetness and texture.
• Moreover, in Europe, owing to the current pandemic COVID -19, major market players such as Nestle and Unilever have marked a significant growth in sales of ice cream as initial household stocking of both hygiene and food products has led to an increased volume of frozen desserts.

Key Market Trends

Rising Health Concerns and Innovation in Flavours is Boosting the Market Growth

Growing health concerns and the availability of products like ice cream made with natural flavors and natural sweeteners and handcrafted ice cream is increasing the ice cream demand in Europe. These products can offer innovation inspiration to other markets, specifically with regard to sourcing ingredients from local farmers and using packaging as a distinguishing selling point that celebrates and appeals to a sense of individuality. Companies are offering consumers more “better for you” options in the way of smaller portion sizes, and better ingredients including vegetables, oats, soy, and dairy-free varieties in the ice cream segment, which in turn, boosting the demand for natural flavored ice creams.

Italy holds a Significant Market Share

There is a high demand for gelato in Italy; moreover, there are a large number of artisanal ice cream parlors, bars, and cafés that sell artisanal ice cream in the country. Owing to this fact, there are close to 39,000 gelato parlors in Italy (10,000 pure gelaterias and 29,000 bars and pastry shops selling gelato). Customers have been demanding frozen yogurt, as they are a substitute for ice creams; besides, there are a growing number of specialty shops serving gelato, custard, and sorbet in the country. Prodotti Rubicone SRL, Granarolo Group, and Yogorino San Claudio di Corridonia, among others, offer frozen yogurt products in the country.

Competitive Landscape

Europe frozen desserts market is a highly competitive market and comprises regional and international competitors. The market is dominated by players, like Unilever, Nestle, General Mills, and Mondelēz International. The leading players in the frozen desserts market enjoy a dominant presence worldwide. These players focus on leverage opportunities posed by emerging markets to expand their product portfolio, so that they can cater to the requirements for various product segments, especially ice cream.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support