Asia-Pacific Clean Label Ingredients Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Asia-Pacific clean label ingredients market is forecasted to witness a CAGR of 7.11% during the forecast period (2020 - 2025).

Key Highlights

• Asia-Pacific is the only region in the world that consists of economically diverse consumer markets. Food consumption patterns in Asian countries have changed significantly with improved living standards. More consumers are exposed to a greater diversity of consumer products. Consumers have shown a higher demand for functional ingredient and clean products, thereby driving the market forward in the region.
• The clean label ingredients market in countries like India is at a niche stage. But, there is an increased interest in biopreservation, aiming to extend the shelf life and enhancing food safety by using natural micro biota and/or antimicrobial compounds. The use of natural preservatives would enable bakeries in India to market the ‘clean label’ or ‘label friendly’ products.
• The Asia-Pacific clean label ingredients market is thriving, due to its research capability. There is an increased focus on R&D, which allows the specialty food ingredient sector to comprehend and evolve innovatively.

Key Market Trends

Consumer Preference Toward Natural Food Ingredients

The Asian consumers now a days, have been an extra vigilent and conscious about the ingredients, which have been applied in their food products, so as to indulge themselves towards healthy and transparent food consumption practises. Considering this factor, there has been a significant increase in the demand for natural/organic food products among consumers in recent years in the Asian market.

Moroever, the consumers are becoming more aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients, such as colorants, flavors, texturizers, fat replacers, and sweeteners, owing to various research projects and bans introduced by governments. Therefore, these health issues have led the consumers shift toward natural additives, thereby driving the clean ingredients market in the Asia-Pacific region.

The government authorities, such as the WHO, FDA, EFSA, and FSSAI from India, have recognized the hazardous effects of the ingredients such as MSG (monosodium glutamate), BHA (butylated hydroxyanisole), Aspartame, etc. and therefore have laid down guidelines for the use of such ingredients in food products that food and beverage manufacturers must comply thus, increasing the consumption of clean ingredients further.

Increasing Demand for Clean Label Ingredients in India

The increasing role of social and mass media in the Indian market has led to the rise of issues like food safety, which has raised a concern in the consumers across the market regarding the authenticity of the food that they consume.

Moroever, the clean label ingredients market is also witnessing a rapid expansion, due to increasing consumption of processed foods and rising preference for ready-to-eat meals. Therefore, considering this, the clean label ingredients market in India is expected to register the highest growth rate of 7.46% of during the forecast period (2020-2025), as compared to the other Asia-Pacific countries.

Looking for attractive market opportunities, the local Indian manufacturer Arjuna Natural Extracts launched a range of preservatives that the company claims may appeal to the clean label food fixation of the millennials by combining herbal extracts with advanced technologies.

Competitive Landscape

The most active companies in the clean label ingredients in the Asia-Pacific region are, Firmenich SA, Chr. Hansen Holding A/S, DöhlerGroup, and Kerry Inc.

The international companies, in accordance with the growing clean label ingredients market in the developing regions, are acquiring domestic companies specializing in the requisite segments of the market.

For instance, in April 2019, Firmenich SA, a Switzerland based fragrance and flavor company acquired a majority of stake in VKL Seasoning Pvt Ltd, a seasonings and flavor company in India. The acquisition will help in broadening its capabilities in clean label ingredients in the region.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support