Europe Clean Label Ingredient Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Clean Label Ingredient Market is projected to grow at a CAGR of 2.34% during the forecast period 2020-2025.

Key Highlights

• Europe dominated the clean-label ingredient market, with a wide range of innovative food preservation technologies. This has been majorly contributed by the presence of key clean-label ingredient manufacturers, who are constantly researching and introducing innovative products.
• Consumers demand clean labels on products to gain knowledge about the product that they are about to consume and at what level. Their interest in identifying the ingredients present in the food & beverage products has triggered the growth of the clean-label ingredient market.

Key Market Trends

Growing Awareness Regarding the Consumption of Artificial Food Additives

Consumers are becoming more aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients, such as colorants, flavors, texturizers, fat replacers, and sweeteners, owing to various research projects and bans introduced by governments. Consumption of such ingredients can lead to hyperkinesia, tumors, skin rashes, kidney damage, migraine, sleep disturbance, asthma, and ill-gut health. These health issues have led to a consumer shift toward natural additives. Government authorities, such as the WHO, FDA, EFSA, and FSSAI, have recognized the hazardous effects of these ingredients and have laid down guidelines for the use of such ingredients in food products that food & beverage manufacturers have to comply with. Moreover, the use of clean-label ingredients also assists manufacturers in their marketing and branding strategies. Thus, the demand for clean-label ingredients is expected to increase at a significant rate during the forecast period.

Germany Holds the Largest Market Share

As the aging population in Germany consumes more nutritive products due to rising health concerns, there is a continuous rise in demand for the specialty ingredients in functional and fortified beverages. Furthermore, According to the investment group, Germany and Trade Invest (GATI), German consumers are turning health conscious and are looking to confectionery that is low sugar, fair trade, and organic. As a result of which, demand for sustainable products is on the rise, which in turn boosting the demand for clean label ingredients in the country.

Competitive Landscape

Owing to the growing trends for clean-label products in the Europe market, new product launch with varied taste, flavor, and the combination is the market approach adopted by the leading companies. Major players like Cargill, ADM, Kerry, etc. adopt various strategies, by acquiring other companies that hold a prominent market for clean-label ingredients. These leading companies have an extensive product portfolio for clean-label ingredients, such as proteins, flavors, and colors. Further expansion of the product portfolio within all categories assists the company's position in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support