Baby Feeding Bottles Market - Forecasts from 2024 to 2029

The global baby feeding bottles market is evaluated at US$3.138 billion for the year 2022 and is projected to grow at a CAGR of 6.01% to reach the market size of US$4.723 billion by the year 2029.

The baby feeding bottles market is driven by growing birth rates and working parents' need for easy-to-use alternatives. Technological advancements that improve bottle performance and draw in safety-conscious customers include anti-colic features. E-commerce makes it simple to acquire a range of eating options, and strong branding and marketing shape customer preferences. Market dynamics are influenced by shifting parenting trends and regulatory compliance. Having more disposable income enables parents to choose high-end, niche baby goods. Overall, the market for baby feeding bottles is evolving due to a combination of convenience, safety, and lifestyle trends.

Market participants set themselves apart with innovations like anti-colic systems and health-conscious materials while putting a premium on product appeal and safety. To engage a wide range of consumers, strategies including digital marketing, customization, and eco-friendly activities are used. Their competitive positioning is further strengthened by global expansion, consumer education, and compliance with legislation.

Increasing number of working women

The growing number of working mothers who see feeding bottles as essential for expressing breast milk or administering formula is driving the need for baby-feeding solutions. This change in feeding habits drives market expansion on a worldwide scale. In response, producers create cutting-edge bottle designs with ergonomic shapes and anti-colic mechanisms to meet the needs of working mothers. As more businesses provide a variety of solutions that are appropriate for both formula and breast milk feeding, the trend promotes brand diversity. Moreover, these dynamics shape the baby feeding bottle market by reflecting the changing demands and tastes of contemporary parents.

As per the Bureau of Labor Statistics, in the United States for all mothers with children under the age of 18, the labour force participation rate (the percentage of the population working or searching for work) was 72.9 percent in 2022, up 1.7 percentage points from 2021 which was 72.3 percent.

Regardless of marital status, the labor force participation rate grew in 2022 for both mothers and fathers. In 2022, the rate for fathers who were married rose by 0.2 percentage points to 93.7 percent, while the rate for fathers who were not married climbed by 1.4 percentage points to 88.4 percent. The percentage of moms who were married rose by 1.8 percentage points to 71.1 percent, while the rate of mothers who were not married increased by 1.6 percentage points to 76.9 percent.

The government of India has implemented several initiatives aimed at raising women's employment rates and quality of work. The labor laws provide several protection measures that ensure equal opportunities and a friendly workplace for female employees. These include raising the length of paid maternity leave from 12 to 26 weeks, making childcare facilities required for businesses employing 50 people or more, allowing women to work night shifts as long as they take the necessary safety precautions, etc.

Furthermore, according to the most recent PLFS report, around 32.8% of working-age females (15 years and older) were employed in 2021-2022, up from just 23.3% in 2017-18. This is a 9.5% increase over these years. Compared to the urban sector, where it climbed by 3.4 and 12.0 percentage points, respectively, the rural sector provided the most push. The percentage of female labor force participation in rural areas rose by 12.0% points to 36.6% in 2021-22 from 24.6% in 2017-18. However, compared to rural areas, female engagement in urban areas was much lower. Female LFPR increased by just 3.4% points in urban areas, from 20.4% in 2017-18 to 23.8% in 2021-2022.

The China baby feeding bottle market is projected to grow steadily. 

The baby feeding bottle industry in China has experienced continuous innovation in its product offerings. Baby feeding bottle producers have been generating ideas for new products that specifically cater to customer needs.

Further, a recent survey indicates that Chinese manufacturers of baby bottles are achieving remarkable success through online marketplaces. These days' parents are more focused on raising their standard of living and becoming health conscious, hence they're spending money on things like baby bottles and dental care products. Chinese parents have been purchasing more baby goods in recent years. Baby bottles are one of the most often bought products on e-commerce websites. It should come as no surprise that China is experiencing a boom in the baby bottle industry, especially in terms of online sales, given the country's increasing smartphone population.

Moreover, the demand for baby feeding bottles has increased in China as a result of the lifting of the one-child policy, which was prompted by growing concerns about the country's ageing population and shrinking workforce. Moreover, the increased government expenditure on healthcare due to increased awareness of infant health and hygiene also had a positive effect on the overall growth of this regional market. For instance, as per the World Bank, the government expenditure on health was 5.35% of GDP In 2019 which increased to 5.59% in 2020.

Market Key Developments

• In September 2023, Hegen Pte Ltd and Solvay, a top global provider of specialized materials, formed a strategic alliance for the use of environmentally friendly DuradexTM polyphenyl sulfone (PPSU) mass balance in Hegen's premium line of Press-to-Close, Twist-to-OpenTM (PCTOTM) baby feeding bottles. Third-party mass balance certified, the PPSU grade's circular, non-fossil feedstock composition satisfies end users' demands for more environmentally friendly goods. Amorphous and naturally clear amber, DuradexTM PPSU is devoid of synthetic colors, phthalates, and bisphenols like BPA. 
• In February 2020, with the introduction of the cutting-edge NUK® Smooth FlowTM Anti-Colic Bottle, which provides parents and infants with a stress-free bottle-feeding experience, NUK® expanded its baby bottle lineup. For comfortable, colic-free feeding, the new bottle is specifically made to let baby adjust the milk flow based on their suction power. As per the company, 98% of newborns take the Smooth Flow bottle.  The new, third-generation SofTouch nursing bottle series from Pigeon Corporation was made available for purchase nationwide on February 14, 2022. The new SofTouch goods were sold online at drugstores, and baby supply stores. The third generation of Pigeon's SofTouch nursing bottle line which holds the top spot in the Japanese nursing bottle market represents the series' first significant change in eleven years.

Segmentation:

By Material

• Plastic
• Stainless Steel
• Silicone
• Glass

By Capacity

• Upto 4 Oz
• 4.1 to 6 Oz
• 6.1 to 9 Oz
• More than 9 Oz

By Sales Channel

• Online
• Offline

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• UK
• France
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• Japan
• China
• India
• Thailand
• Taiwan
• Indonesia
• Others