Japan Instant Coffee Market - Forecasts from 2025 to 2030

The Japan instant coffee market is estimated to reach US$4.56 billion by 2030 from US$3.87 billion in 2025, growing at a CAGR of 3.32%.

Instant coffee is a type of easily soluble coffee made from coffee beans, providing consumers with a convenient coffee preparation experience. A significant factor driving the expansion of the instant coffee market in Japan is the increasing consumption of coffee, largely fueled by the country's growing population. Japan ranks among the top coffee consumers globally, with organizations like the International Coffee Organization reporting substantial growth in annual coffee consumption. According to Asahi Group Japan, Ltd., average coffee consumption in Japan reached 400,000 tons in 2023.

Drivers of the Japan Instant Coffee Market:

• Growth of the Domestic Food and Beverage Sector: The rise in domestic food and beverage sales is a key factor contributing to the growth of Japan's instant coffee market during the forecast period. The country has seen a significant increase in demand for food and beverage retail products. The METI Journal ONLINE Management Office reported that commercial sales in Japan's food and beverage sector grew by 1.6% in 2023, amounting to YEN 594 trillion. Additionally, the Ministry of Economy, Trade and Industry noted that in 2022, the food and beverage industry was valued at YEN 208.30 trillion, with the food sector accounting for 18.2% and the restaurant and food service industry making up 13.6%.

The rising demand for freeze-dried instant coffee in Japan is driven by convenience, evolving consumer preferences, and cultural shifts. Freeze-dried instant coffee retains flavors and aromas better than regular instant coffee, making it a preferred choice for quality-conscious consumers. With busy lifestyles, many Japanese consumers are inclined to brew coffee only if it results in a high-quality cup, particularly among younger generations in urban areas who appreciate the convenience and sophistication offered by modern packaging. Japan has a rich coffee culture that values unique experiences and exciting discoveries. Freeze-dried coffee aligns well with this narrative by promising high-quality flavors with added convenience. Companies like AGF Maxim are leading the way by offering convenient stick-shaped freeze-dried coffees that preserve taste and aroma through domestic roasting and freeze-drying processes. Moreover, collaborations such as that between Louis Dreyfus Company and Zephyr Japan aim to address the growing demand for specialty coffee. As the market for freeze-dried instant coffee evolves, companies are investing in sustainable technologies to enhance their offerings. This includes using recyclable packaging materials and advanced production methods that resonate with Japanese consumers who value both novelty and tradition. The demand for freeze-dried coffee is expected to rise due to its accessibility, superior quality, and cultural significance.
Growing Domestic Online Retail Sales: The demand for instant coffee through online channels is increasing in Japan, driven by the convenience of e-commerce. This trend accelerated during the pandemic as consumers shifted their purchasing behavior online. Brands like AGF, UCC, Key, Nescafe, Blendy, and Maxim offer a wide variety of products tailored to Japanese tastes across various online platforms. In summary, the growth of Japan's instant coffee market is fueled by rising domestic food and beverage sales, increasing consumer preferences for quality and convenience, and expanding online retail channels. These factors collectively contribute to a robust market outlook for instant coffee in Japan.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
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The Japan Instant Coffee Market has been segmented as following:

• By Type
  • Freeze-Dried Instant Coffee
  • Spray-Dried Instant Coffee
  • Others
• By Distribution Channel
  • Offline
    • Foodservice
    • Retail
      • Supermarket/Hypermarket
      • Convenience Stores
      • Others
  • Online
• By Province
  • Tokyo
  • Kyoto
  • Osaka
  • Others