Internet Publishing & Broadcasting in the UK - Industry Market Research Report

Better Broadcasting: Industry is Forecast to Rise in 2022-23 as Demand from Digital Advertising Agencies Rises

Demand for the Internet Publishing and Broadcasting industry is highly dependent on consumer and business confidence, as operators generate revenue through subscriptions by consumers and the sale of advertising space to businesses and individuals. Industry revenue is expected to grow at a compound annual rate of 7.1% to £10.3 billion over the five years through 2022-23, including a forecast 2.4% rise in the current year, when the average industry profit margin is estimated at 22.9%. This industry includes organisations and individuals that offer non-physical products, such as news, music and video, exclusively through the internet. Revenue for this industry is derived from the sale of advertising space or subscriptions to consumers. Companies may also derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.